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Cmos

Stop asking for budget: what a marketer-turned-GM wants from CMOs

Ahead of Marketer of the Future, Unilever’s Duygu Ersoy and fellow speakers on how marketing stops defending its spend and starts shaping growth. Duygu Ersoy started…

BRANDS

MCN’s Ricarda Ruecker: “You define your destiny with how you actually skill yourself”

We spoke with Ricarda Ruecker, Chief Talent Officer at MCN MENAT, earlier while researching industry salaries for Communicate’s 2026 GCC Advertising and Marketing Salary Survey in…

NEWS

Retail media is selling proof. Brands say they’re still waiting for all of it

At Precision Media’s first Retail Media Summit on Monday, the group’s leaders and their biggest brand partners argued that the region’s ad money will follow proof…

INSIGHTS

Luma AI to Launch Full Arabic Interface for Its Creative Platform

Luma AI is localizing its entire Luma Agents platform into Arabic, not just prompts and outputs, but the full interface: navigation, menus, workflow tools. Announced at…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year’s levels despite flight schedules being largely restored. We sat…

INSIGHTS

Beyond the social sprint: What MENA brands can learn from the new rules of social-first marketing

Social has become one of the fastest ways for brands to connect with audiences, creators, and culture across MENA. From creator partnerships and short-form video to…

AGENCIES

From Tiles to Trends: How Brands Are Selling a Way of Life

A tile is rarely the hero of the story. Until suddenly it is.  Luxury fashion houses now design hotels. Carmakers build ecosystems. Sports brands are becoming…

BRANDS

Same Table, Different Rules: What It Takes to Earn Trust Across Four Generations

Food has never been just food. What we bring to the table says a lot about who we are and where we come from. Sometimes it’s…

THE-VIEW

Why More Businesses Are Turning to Fractional CMOs in a Complex Middle East Market

Every period of uncertainty changes the way businesses lead. Markets shift, technology evolves, customer expectations rise – and with every change, leaders must make strategic decisions…

THE-VIEW

Marketing has never been more measured, yet more misunderstood than ever

We have never had more dashboards, and we have never been less certain what they’re telling us. Walk into any marketing review this year in Dubai,…

THE-VIEW

AI is reshaping brand discovery, forcing CMOs to take on bigger business role: BCG

Artificial intelligence is rapidly transforming the role of chief marketing officers (CMOs), with nine in 10 marketing leaders saying AI is already changing how consumers discover…

INSIGHTS

Most CMOs see AI transforming marketing, but few adopt Agentic AI: BCG

While nearly all chief marketing officers (CMOs) believe artificial intelligence is reshaping marketing, most have yet to fully transform their own organisations to take advantage of…

INSIGHTS

WARC’s Alex Brownsell: The YouTube opportunity most CMOs are still missing

YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…

INSIGHTS
Trends
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