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Cmos

CMOs call for simplicity and long-term focus at ABG Forum

The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing…

NEWS

Shifting marketing priorities during volatility

In a region shaped by volatility, CMOs are no longer just marketing leaders. They are risk managers, cultural interpreters, and growth strategists operating in real time.…

NEWS

CMOs expect AI to reshape role but few plan skill overhaul: Gartner survey

Nearly two-thirds of chief marketing officers expect artificial intelligence to reshape their role in the coming years dramatically, but far fewer believe their own skills will…

NEWS

WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full use of…

NEWS
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Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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