Cmos - Communicate Online

Cmos

Marketing has never been more measured, yet more misunderstood than ever

We have never had more dashboards, and we have never been less certain what they’re telling us. Walk into any marketing review this year in Dubai,…

THE-VIEW

AI is reshaping brand discovery, forcing CMOs to take on bigger business role: BCG

Artificial intelligence is rapidly transforming the role of chief marketing officers (CMOs), with nine in 10 marketing leaders saying AI is already changing how consumers discover…

INSIGHTS

Most CMOs see AI transforming marketing, but few adopt Agentic AI: BCG

While nearly all chief marketing officers (CMOs) believe artificial intelligence is reshaping marketing, most have yet to fully transform their own organisations to take advantage of…

INSIGHTS

WARC’s Alex Brownsell: The YouTube opportunity most CMOs are still missing

YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…

INSIGHTS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

What wins in finance: Trust is the starting point, experience is the differentiator

We asked six CMOs a single question: in today’s financial landscape, what really wins, and how should brands respond? Here’s what they had to say: trust…

CANNES-LIONS

AI promised CMOs smarter marketing. it may be delivering the opposite

Aided by powerful new AI tools, marketing has never moved faster. Campaigns are launched in days, budgets shift in real time, and dashboards promise instant clarity.…

THE-VIEW

CMOs call for simplicity and long-term focus at ABG Forum

The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing…

NEWS

Shifting marketing priorities during volatility

In a region shaped by volatility, CMOs are no longer just marketing leaders. They are risk managers, cultural interpreters, and growth strategists operating in real time.…

NEWS

CMOs expect AI to reshape role but few plan skill overhaul: Gartner survey

Nearly two-thirds of chief marketing officers expect artificial intelligence to reshape their role in the coming years dramatically, but far fewer believe their own skills will…

NEWS

WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full use of…

NEWS

Trends

Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data

Marketing has never been more measured, yet more misunderstood than ever

AI is reshaping brand discovery, forcing CMOs to take on bigger business role: BCG

Most CMOs see AI transforming marketing, but few adopt Agentic AI: BCG

WARC’s Alex Brownsell: The YouTube opportunity most CMOs are still missing

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

What wins in finance: Trust is the starting point, experience is the differentiator

AI promised CMOs smarter marketing. it may be delivering the opposite

CMOs call for simplicity and long-term focus at ABG Forum

Shifting marketing priorities during volatility

CMOs expect AI to reshape role but few plan skill overhaul: Gartner survey

WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?