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Brands

TBWA\RAAD named to Fast Company Middle East’s Brands That Matter 2026 list

Advertising agency TBWA\RAAD has been named to Fast Company Middle East’s Brands That Matter 2026 list in the Advertising category, in recognition of its people-centric approach…

NEWS

It’s time for brands to create worlds, not campaigns

Nobody opens Instagram hoping to be ambushed by their favourite real estate promo. Nobody taps TikTok thinking, “I really hope a logistics company posted a cheeky…

THE-VIEW

Effie Awards Saudi Arabia honours Kingdom’s most effective marketing campaigns

The inaugural edition of the Effie Awards Saudi Arabia celebrated the Kingdom’s most effective marketing campaigns, brands, agencies, and industry leaders, recognising excellence in marketing effectiveness…

NEWS

Why brands no longer need human influencers

Brands have spent a decade building audiences on platforms they don’t own, through personalities they don’t control. The emergence of owned AI personas changes that equation…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Priyanka Chopra Jonas set to join Rolex as global brand ambassador: report

Actor Priyanka Chopra Jonas is set to be named the global brand ambassador for luxury watchmaker Rolex, according to a report by ADWEEK. The development is…

NEWS

Why consumers abandon brands during crises and what brings them back

Ilhem Allagui  Recovering from geopolitical crises is both psychological and economic, affecting consumers and businesses alike. During wartime, consumers’ sense of reality is affected and damaged.…

THE-VIEW

SHEIN expands Xcelerator Program to Middle East to help regional fashion brands grow globally

Global online fashion and lifestyle retailer SHEIN has launched its SHEIN Xcelerator program in the Middle East, aiming to help regional fashion brands scale internationally through…

NEWS

Brands must earn attention through relevance, not visibility, during World Cup: Maria Manouk 

Major sporting events such as the FIFA World Cup have evolved from mass-viewing spectacles into highly social, mobile-first experiences shaped by creators, communities and real-time conversations.…

NEWS

Why some brands survive every crisis while others collapse

Máire Morris  Every time the market faces disruption, whether through economic uncertainty, geopolitical tensions, supply chain challenges or changing consumer behaviour, the same question emerges: why…

THE-VIEW

World Cup 2026 becomes biggest marketing battleground for global brands

With the FIFA World Cup 2026 set to span the United States, Canada and Mexico, global brands are gearing up for what industry experts describe as…

INSIGHTS

GCC CMOs strategic dilemma: 57% believe in brand, 72% chase short-term results

Brands across the Gulf Cooperation Council (GCC) are recalibrating marketing strategies as economic and geopolitical uncertainty reshapes priorities, with a growing number of chief marketing officers…

INSIGHTS

Saudi customers content but one in three plan to leave

On the surface, Saudi Arabia’s customer experience landscape looks strong. Some 69 percent of customers are satisfied with the brands they use, seven in ten can…

NEWS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

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