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Brands

When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

Staying visible now will define post-crisis brand success

Linda Kender, Regional Director at MMA MENA, has a front-row seat to how turbulence rewires marketing playbooks in real time. In this conversation, she unpacks a…

INSIGHTS

AI hype vs CPG hopes

Consumer packaged goods companies are accelerating AI adoption across media, logistics, and forecasting, but measurable financial returns remain uneven, leaving marketers balancing strong efficiency gains with…

CPG-FMCG

Marketing with empathy: How brands can navigate strategy in the Gulf during geopolitical tensions

As geopolitical tensions linked to the Iran conflict reshape the Middle East’s economic and psychological landscape, brands operating in the Gulf Cooperation Council (GCC) face a…

INSIGHTS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Win peak season shoppers with curated experiences, says Shuja Jashanmal

Shuja, Group CEO of Jashanmal, explains how culturally attuned retail strategy turns peak festive moments into enduring consumer loyalty and long-term brand equity. How do festive…

CPG-FMCG

In search of performance

Why FMCG growth still depends on memory, attention, and long-term brand building—not dashboards alone. I started my career in the 90s working with the Harvard of…

INSIGHTS

Brands must stay easy to choose, find, and trust: Ramzi Ramadan

As geopolitical uncertainty, digital disruption, and shifting consumer loyalties reshape the GCC marketplace, brands are being forced to rethink how they drive both visibility and sales.…

NEWS

Loyalty is dead. Long live the product

Now we know why FMCG brands must shift from channel obsession to product truth, innovation, and shopper relevance in 2026. Retail media, AI, social commerce, omnichannel…

NEWS

In uncertain times, brands must choose relationships over reach

Reach without relevance becomes noise. And in a fluctuating market, noise is the one thing your audience has no tolerance for, writes Colin Hutton, Founder and…

THE-VIEW

Brands need to adjust, not disappear: Nikita Phulwani

As geopolitical tensions and economic uncertainty reshape consumer sentiment, brands are being forced to rethink how they communicate. In this interview, Nikita Phulwani, CEO and founder…

NEWS

Cultural bias in survey responses can distort brand and customer rankings, study

Markets in the Middle East often appear toward the higher end of CX scores, reflecting a tendency in some cultures to give more positive ratings on…

NEWS

Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty

As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…

NEWS

MCN guides brands through volatile regional media landscape

As geopolitical tensions reshape the media landscape across the Middle East, brands are being forced to reassess how, where, and even whether they communicate. In moments…

NEWS
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