Samsung Gulf Electronics has launched a community-focused initiative across the UAE, partnering with local groups to encourage healthier, more active and creative lifestyles through its Galaxy ecosystem.
The programme brings together enthusiasts from car clubs, off-road groups and astronomy communities, providing them with Galaxy devices to document and share their experiences using AI-powered features.
“Communities are where culture is built, and we want to be part of that in a way that feels real,” said Shafi Alam, Senior Director and Head of Direct-to-Consumer and Corporate Marketing Division at Samsung Gulf Electronics. “Our role is not to create these communities, but to support the ones that already exist and give their members better tools to connect and create. When a photographer captures the Milky Way or a driver frames the perfect shot in the desert, Galaxy technology helps turn that passion into something they can build on and share.”
As part of the initiative, Samsung collaborated with Dubai Petrol Heads for a car meet attended by more than 1,200 people and featuring over 400 vehicles. Participants used the Galaxy S26 Ultra’s AI Photo Assist and Nightography features to photograph their cars.
The company also partnered with the Dubai Astronomy Group to host a stargazing event in the AlQuaa Desert, where 167 guests used Galaxy devices’ Nightography and Astrophoto capabilities to capture images of the night sky.
In another activation, Samsung joined the Nine Seven One off-road community for a desert convoy, where members used the Galaxy S26 Series to film and edit content using features such as Horizontal Lock, Super Steady, Nightography and Photo Assist. The event concluded with a content creation challenge.
Samsung said the initiative reflects its broader strategy of engaging with existing communities and positioning Galaxy devices as tools for creativity, connection and wellbeing. The company added that more community events are planned across the UAE.
