Prada has announced Palestinian singer-songwriter Saint Levant as its newest brand ambassador, marking a notable milestone for the Italian luxury house. The appointment makes him the first Palestine-born figure to join Prada’s global ambassador roster.
Born Marwan Abdelhamid in Jerusalem, Saint Levant is a trilingual artist known for blending Arabic, English and French lyrics with a mix of rap, R&B and Middle Eastern musical influences. He rose to international fame in 2022 with his viral track Very Few Friends and has since built a strong global following, including a performance at Coachella in 2024.
The announcement comes shortly after the 25-year-old attended Prada’s Spring/Summer 2027 menswear show in Milan, where he was seen in the front row. Prada confirmed the partnership through a social media post featuring images of the artist in the brand’s clothing.
Saint Levant has previously worked with major fashion houses. In 2023, he became Dior’s first fragrance ambassador for the Middle East and has also appeared at Saint Laurent runway shows and campaigns.
His appointment adds to Prada’s growing list of ambassadors, which includes global personalities such as K-pop artists Karina, Sana and Enhypen members, as well as actors Maya Hawke, Letitia Wright, Carey Mulligan, Louis Partridge and Damson Idris.
