Advertising agency TBWA\RAAD has been named to Fast Company Middle East’s Brands That Matter 2026 list in the Advertising category, in recognition of its people-centric approach to creativity and business.
The annual list honours 32 brands across 19 categories that have demonstrated measurable impact through innovation, cultural relevance and purpose-driven initiatives.
According to the agency, the recognition reflects its strategy of placing people at the centre of its business by investing in talent, fostering innovation and creating work that delivers business results while contributing to wider cultural conversations.
TBWA\RAAD said its approach has contributed to sustained business growth, including a 300% increase in Saudi Arabia in recent years, alongside strong client retention.
“This recognition validates something we’ve believed for years: creativity creates its greatest value when it starts with people,” said Reda Raad, CEO of TBWA\RAAD. “By investing in our talent, embracing innovation and staying deeply connected to culture, we’ve built an agency where business growth and positive impact reinforce one another. We’re proud to be recognized among the brands proving that commercial success and purpose can go hand in hand.”
The agency said the listing also reflects its commitment to creating value for businesses, communities and the wider industry while redefining regional leadership in the advertising sector.
Established in the UAE in 2000, TBWA\RAAD is part of Omnicom Advertising and operates across the Middle East and Africa.
