Buffalo, New York, has unveiled a major new tourism brand and advertising campaign as part of efforts to revitalise its visitor economy and reshape…

Saudi telecom operator Mobily has launched a new brand campaign titled “Ever Closer” to mark its 20th anniversary, rolling out one of its largest…

Riyadh, Saudi Arabia – Saudi telecom operator Mobily has marked its 20th anniversary with the launch of a new long-term brand platform, “Ever Closer…

People tend to equate Branding to just logo, name, colors, and messages. Is that ‘branding’, and why as of late everyone seems to be…

Communicate spoke to Raghad Murad, the Founder of Waggish, an e-store offering unique stickers and products. Learn how she transformed a simple idea and…

Etisalat by e& is the number one most valuable Emirati brand.

By Sharmila Mulligan, Chief Strategy and Marketing Officer, Alteryx Inc

By Mariagrazia Deangelis, Managing Director at Landor & Fitch Dubai

Miki Hirasawa Ashton, Regional Brand, Communications & Development Leader Corporate Affairs Middle East & Africa Region at 3M, on what a successful brand is…

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…

Jamie Angus is the director of the BBC World Service Group, which is the service that provides news in English and the other 42…

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…