Miki Hirasawa Ashton, Regional Brand, Communications & Development Leader Corporate Affairs Middle East & Africa Region at 3M, on what a successful brand is…

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…

Jamie Angus is the director of the BBC World Service Group, which is the service that provides news in English and the other 42…

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to…

Depending on what time it is right now, you’ve been marketed to anywhere between 100 to 5,000 times. Of that, you may be aware…

Recently, Communicate had the opportunity to sit down with Tim O’Brien, Microsoft’s general manager of global communications, for a chat about Microsoft’s branding strategies and how…

Changes in the market – demand shifts or internal corporate transformations such as the introduction of new products and services – often lead to…

Sarah Personette is Facebook’s head of global business marketing and was the opening keynote speaker at Festival of Media MENA, which was held in…

Havas Media has been named media agency for Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services. The contract spanning across 17…

Unilever MENA enters into a strategic partnership to be Microsoft’s food and drink content partner within the Lifestyle section of the MSN. June marks…