Saudi Arabia has unveiled the official visual identity for its 2026 National Day celebrations, retaining the slogan “Our Pride Is Our Nature” as the centerpiece of a nationwide branding campaign that celebrates the Kingdom’s heritage, values and national character ahead of September 23.
Announced by the Chairman of the General Entertainment Authority (GEA), Turki Alalshikh, the identity will serve as the unified visual reference for government agencies, private-sector organisations and event organisers across all National Day communications, advertising and celebrations.
The theme, “Our Pride Is Our Nature,” reflects the values deeply rooted in Saudi society, including courage, ambition, authenticity, generosity, hospitality and determination. According to the GEA, the identity is designed to reinforce national pride and present a consistent visual image of the annual celebration across digital, print and outdoor platforms.
The newly released identity package includes official logos, typography, colour palettes, design elements, illustrations and templates for marketing and communications materials, enabling organisations to adopt a unified look during National Day celebrations. It also provides guidelines for branding across advertising campaigns, office materials, merchandise and event signage.
The slogan continues from last year’s campaign, underscoring the Kingdom’s emphasis on the enduring qualities that define Saudi identity while aligning with the country’s broader cultural and nation-branding initiatives.
Saudi National Day is observed annually on September 23, commemorating the unification of the Kingdom by King Abdulaziz in 1932. For 2026, the official public holiday will run on September 23 and 24, with celebrations expected to include cultural performances, concerts, fireworks, aviation displays and nationwide festivities
