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Agency

Which makes more sense: AI vs agency or AI via agency?

I moderated a panel at the Communicate AI Conference last month around a fairly provocative question: do you still need an agency? Honestly, after the discussion,…

THE-VIEW

The agency of the future: How to rebuild the house?

If the agency business were a house, almost every room would currently be under renovation. A very messy one. Clients are moving some of the furniture…

INSIGHTS

Tabby Shows Money Who’s Boss With a Bold New Identity From Ragged Edge

Fintech branding has a look, and you definitely know it when you see it. Gradients that go on forever, 3D icons buffed to a showroom shine,…

BRANDS

Brazen MENA Lands JW Marriott Marquis Hotel Dubai as It Embarks on Its Biggest Transformation Yet

The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…

AGENCIES
Branded

The Chief Title That Isn’t: What GCC Ad Salaries Actually Say Right Now

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Initiative Names Darine Elkaissi Managing Director of Saudi Arabia

Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…

AGENCIES

What Is the Consumer of the Future Buying?

By Mazen Nahawi Somewhere between the funnel graphics we still draw in strategy decks and the way people actually decide what to believe, buy and support,…

THE-VIEW

Could WhatsApp become the UAE’s new front office?

In the UAE, WhatsApp already sits at the centre of everyday business. Customers use it to ask about products, confirm appointments, follow up on orders and…

THE-VIEW

SOCIALEYEZ Welcomes UAE Space Agency as New Client

SOCIALEYEZ has welcomed the UAE Space Agency as a new client, strengthening its growing presence across the government, technology, space and innovation sectors. As part of…

AGENCIES

Trust, Not Message Control, Is the New Currency

When senior communications executives from across the Gulf gather at W Doha on September 10, they won’t be there to swap award-season conflict stories. They’ll be…

AGENCIES

Publicis Groupe Middle East Appoints Lizzie Dewhurst as CMO

Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead marketing and…

AGENCIES

Fuse MENA appoints Freddy Farhat to drive sports partnerships growth

Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of Freddy Farhat…

AGENCIES

Why your first communications agency matters more than your first campaign

Most founders think about their first PR agency as something they need for a phase: useful now, replaceable later. That is usually the wrong way to…

THE-VIEW

FP7 McCann Dubai: Where impact beats aesthetics

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS
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