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Agency

Retail has never mattered more. So, why has agency expertise disappeared?

For years, specialist shopper and retail marketing agency expertise was a discipline in its own right. Network specialist agencies like Arc, Saatchi X, G2, OgilvyAction, and…

THE-VIEW

Marketing in crisis: Lessons from the GCC

A PR agency owner recently found herself doing the one thing clients never hire her for: pulling the plug. Ellie, Founder of KPR, had a major…

REBUILDING-TRUST

Hong Kong tourism body seeks PR, social media agency for Middle East

The Hong Kong Tourism Board (HKTB) is seeking a public relations and social media agency to support its marketing activities in the Middle East, according to…

NEWS

Publicis Groupe Middle East names Joyce Hallak CEO of Spark Foundry ME

Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the media agency…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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FP7 McCANN KSA strengthens leadership with new strategy and creative hires

FP7 McCANN Riyadh has announced two senior leadership appointments as part of its efforts to strengthen strategic and creative capabilities amid growing client demand in Saudi…

NEWS

Dubai Digital Agency Belong Rebrands, Shifts Focus to ‘Living Platforms’

Dubai-based digital product agency Belong has rebranded, unveiling a new identity and strategic shift aimed at building what it calls “Living Platforms” — adaptive digital ecosystems…

NEWS

CRUSH AGENCY Launches ‘ICONS. by CRUSH’, a Global Talent and Audience Division

CRUSH AGENCY, one of the most influential names in luxury experiential production, has announced the launch of ICONS. by CRUSH, a new international talent and audience…

NEWS

Cameo launches Performance PR 2.0, positioning PR as a measurable driver of sales

Dubai, UAE: UAE-based agency Cameo has announced the launch of Performance PR 2.0, an expanded model designed to link public relations activity directly to commercial outcomes.…

NEWS

FP7McCann UAE wins Agency of the Year, takes 15 Effies

FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles for Most…

AGENCIES

Seven Media opens London hub, appoints Jim Selman to lead international operations

Middle East communications firm Seven Media has expanded its international presence with the opening of a new hub office in London. The move marks the latest…

NEWS

Keeta’s UAE Launch Sparks a GCC Delivery Shakeup

On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that unlocks his…

NEWS

Ads on premium media drive 40 percent boost in purchase intent: Study

Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can lift purchase…

NEWS

London billboard campaign drives global buzz for GymNation’s Dubai retreat

It all began with a bold billboard takeover in London. GymNation, the UAE fitness brand, invited Londoners to “escape” to Dubai for a Self-Defence Retreat, linking…

NEWS
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