Despite continuing political and economic uncertainty, Christian Fedorczuk, CEO of PHD MENA, remains bullish on the GCC, arguing that strong fundamentals, ambitious national agendas and a…
I moderated a panel at the Communicate AI Conference last month around a fairly provocative question: do you still need an agency? Honestly, after the discussion,…
If the agency business were a house, almost every room would currently be under renovation. A very messy one. Clients are moving some of the furniture…
Fintech branding has a look, and you definitely know it when you see it. Gradients that go on forever, 3D icons buffed to a showroom shine,…
The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…
Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…
By Mazen Nahawi Somewhere between the funnel graphics we still draw in strategy decks and the way people actually decide what to believe, buy and support,…
In the UAE, WhatsApp already sits at the centre of everyday business. Customers use it to ask about products, confirm appointments, follow up on orders and…
SOCIALEYEZ has welcomed the UAE Space Agency as a new client, strengthening its growing presence across the government, technology, space and innovation sectors. As part of…
When senior communications executives from across the Gulf gather at W Doha on September 10, they won’t be there to swap award-season conflict stories. They’ll be…
Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead marketing and…
Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of Freddy Farhat…
Most founders think about their first PR agency as something they need for a phase: useful now, replaceable later. That is usually the wrong way to…
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