Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a…

London-headquartered global brand experience agency onepointfive has announced the opening of its Middle East office in Dubai, marking its entry into the region with…

Amazon Web Services (AWS) has said it is supporting a major technology overhaul at lifestyle savings app ENTERTAINER, as the Dubai-founded company marks its…

Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke experiences. Creator-curated bundles will…

Content creators and advertisers operating in the UAE have until January 31, 2026 to obtain the mandatory Advertiser Permit, failing which they could face…

WhatsApp is set to face greater EU scrutiny after the European Commission on Monday added the platform to its list of digital firms big…

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps and artificial intelligence tools to discover…

Trivium is the creative agency behind FNP.AE’s current brand awareness campaign — Gift it like you mean it– which is live across the UAE. Dubai-based…

Meta Platforms has said it will temporarily suspend teenagers’ access to its AI companion characters across its apps, days before the company faces trial…

The global digital advertising market is poised for sustained growth over the next decade, with spending projected to nearly double to $819.51 billion by…

OpenAI’s move to introduce advertising on ChatGPT could grow into a multi-billion-dollar revenue stream by the end of the decade, according to a report…

The PGA Tour has launched its new marketing campaign for the 2026 season, marking a noticeable shift in tone amid its ongoing rivalry with…