A Small Prompt. A Viral Moment. A Shift in Creativity. It started with a prompt. Ended with a viral moment. Somewhere between that single…

For reference The Sport Impact Summit (SIS) is a global platform at the forefront of driving sustainability, innovation, and social impact through the world…

Today, Amazon Ads in the Middle East, North Africa and Turkey unveiled Twitch Creator Sponsorships, a new set of sponsorship solutions that makes it…

The Global Surge of ESG Investing In Europe, Environmental Sustainable Growth (ESG) funds dominate new fund launches, while the U.S. sees ESG criteria becoming…

This year, D&AD finally gave creator-led work a category of its own. As someone who’s spent the last decade working at the intersection of…

We are living through one of the most profound technological disruptions in human history. From AI-generated art and predictive algorithms to autonomous systems, technology…

In a groundbreaking shift towards ESG (Environmental, Social and Governance) focus, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are…

In an age of digital saturation, consumers are increasingly tuning out. Screen fatigue is real, ad blockers are everywhere, and attention is becoming harder…

Dubai’s meteoric rise is no accident. Beneath its record-breaking real estate developments lies a deliberate brand strategy—one that uses luxury property as a cornerstone…

WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP…

ServiceNow, the AI platform for business transformation, has released the ServiceNow Consumer Voice Report 2025. Now in its third year, the report, which surveyed…

For years, we’ve built our social media reports around metrics that look impressive in presentations such as follower counts, likes, reach. But the truth?…