Sumwon Studios has named Dubai as its global headquarters, marking its next phase of expansion as the company targets $1 billion in revenue by 2028. The…
Mada Media has signed new out-of-home (OOH) advertising contracts worth close to AED1 billion ($272 million) in the first quarter of 2026, signalling strong growth in…
The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing…
Marketers across the Gulf are rethinking how brand-building fits into growth strategies, as new research shows a widening gap between long-term priorities and short-term performance demands.…
Marking its 15th year, FEER McQUEEN has appointed Wissam Matar as Chief Creative Officer, reinforcing its focus on strengthening creative leadership and strategic direction. Matar brings…
Instagram is widening its push to reward original creators, updating its recommendation algorithm to limit the reach of accounts that primarily repost others’ content across more…
India’s dairy exports to the Middle East surged to record levels during the recent West Asia crisis, as Gulf importers rushed to secure supplies despite shipping…
Companies urged to rein in governance risks as autonomous tools proliferate. Businesses are rushing to deploy artificial intelligence agents across their operations, but many risk losing…
OpenAI has begun using browser cookies to promote its products and services on third-party websites, marking a significant expansion of its marketing strategy as the artificial…
Netflix on Thursday rolled out a redesigned mobile app featuring a new vertical video feed called “Clips,” as the streaming giant seeks to make it easier…
Open Masters Games Abu Dhabi 2026 has been positioned as more than just a global sporting event, marking a broader cultural push to redefine perceptions of…
CNN has announced that journalist Charline Bou Mansour will join its CNN Creators line-up as a senior journalist, with the show returning to its base in…
New forecasts from PQ Media covers the Middle East-Africa region and three other geographic regions. Global advertising and marketing spending is expected to accelerate sharply in…
