Lenskart’s Score Your Frame campaign attracted more than 30,000 participants across the region by building an eyewear activation around Snapscore, a metric associated with users’ activity…
Coursera has appointed Amy Weisenbach, former chief marketing officer of The New York Times, as its chief marketing officer, effective November 30, 2026. Weisenbach most recently…
Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare offering across the region. The new unit is led by Ramzi Sleiman, CEO…
Brand experience agency Collaborate Global has expanded into Abu Dhabi as it seeks to grow its Middle East and Africa business, targeting government departments, destination brands…
Lyre’s, the global non-alcoholic spirits brand, has appointed Dubai-based Red Dot Marketing as its social media agency partner across the Middle East and Africa (MEA), with…
Dubai Festival City has launched the Homegrown Series, an initiative showcasing businesses founded by its residents, with six stories published since June and a seventh in…
Spending on artificial intelligence by businesses using Pemo’s expense management platform rose about fivefold in the third quarter from a year earlier, while advertising expenditure fell…
Mada Media has awarded PHI Advertising the rights to install and operate six outdoor advertising assets along Dubai’s Ras Al Khor Road, as part of efforts…
YouTube has launched its Shopping affiliate program in Saudi Arabia, the United Arab Emirates and Egypt, allowing eligible creators to tag products in videos and earn…
Louvre Abu Dhabi has unveiled Birth of a Collection, a new publication documenting the development of its collection over the past decade through 240 selected objects…
Around 90% of consumers in the UAE would consider buying a vehicle with Level 3 autonomous-driving capabilities or higher, compared with 84% in China, 47% in…
The Middle East war is weighing on luxury at both ends, hurting demand in the region and the European shopping trips Gulf clients rely on, as…
We spoke with Ricarda Ruecker, Chief Talent Officer at MCN MENAT, earlier while researching industry salaries for Communicate’s 2026 GCC Advertising and Marketing Salary Survey in…
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