Mada Media has awarded PHI Advertising the rights to install and operate six outdoor advertising assets along Dubai’s Ras Al Khor Road, as part of efforts to expand investment opportunities and promote competition in the sector.
The award covers four bridge advertising panels and two static hoardings along the arterial road, which connects Dubai–Al Ain Road with Al Khail Road and Sheikh Mohammed bin Zayed Road. The corridor serves residential and industrial areas and provides access to Dubai Creek Harbour and other major developments.
Mansoor Al Sabahi, chief executive officer of Mada Media, and Naif Saleh Al Rajhi, chairman of PHI Advertising, signed the agreement at Mada Media’s headquarters in Dubai.
Al Sabahi said the tender attracted strong participation and reflected growing confidence in the company’s approach to allocating outdoor advertising assets. He said the process was designed to ensure transparent evaluation, equal opportunities and fair competition among companies of different sizes.
Al Rajhi said the award would strengthen PHI Advertising’s presence in Dubai and support its expansion in the out-of-home advertising sector.
Mada Media said the tender was its fifth in 2026. Its tenders during the year attracted about 100 local and regional advertising companies and covered 683 digital and non-digital advertising assets.
The company, established in September 2024, oversees the development and management of Dubai’s out-of-home advertising sector.
