Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
While some of October’s social updates were designed to give users more ways to customize their experiences, others were specifically trying to tackle fraud and spam. Expanding revenue streams by offering new creative ad options to lure advertisers was another key focus for social media companies this month. From Twitter testing out unclickable hashtags so that brands pay for them, to TikTok and Meta pushing more creator-focused tools to help monetize their presence, the goal is clear: make more money!
But all that aside, we're going to see some big changes across the social media scene in the coming period with Elon Musk finally taking over Twitter and getting ahead with his “rescue mission”. The world is watching him as he attempts to turn Twitter, a company that loses money every day, into a gushing money fountain and users’ favorite social platform. Will he succeed? Only time will tell.
Until that happens, here’s our pick of the most important social media headlines of October, all in one place. Enjoy!