Digital Advertising - Communicate Online
Digital Advertising

Digital marketing: Cash cow or money pit?

Agencies are consolidating and restructuring their business models to navigate technological and economic shifts. When Omnicom acquired IPG, it created a massive global ad holding company,…

NEWS

Ads on premium media drive 40 percent boost in purchase intent: Study

Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can lift purchase…

NEWS

Entertain or Be Forgotten: Why Brands Are Losing the Attention War

By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become the most…

THE-VIEW

What needs to change as social dominates MENA ad spend

The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive Director at…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Beyond Budgets and Buzzwords, The Real Marketing Advantage in 2026 Will Be Internal

By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer sentiment, and…

THE-VIEW

Don’t chase vanity metrics, prioritize growth over clicks

Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And without the…

NEWS

MCN and Foxpush Team Up to Supercharge Data-Driven Advertising in MENA

MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale its data…

NEWS

Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands

As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful platform to…

NEWS

Super Apps Could Take GCC Brands Beyond Borders, but Localisation and Measurement Matter

By Sue Azari, eCommerce Industry Consultant, AppsFlyer In a world where economic uncertainties and geopolitical tensions are reshaping global markets, the GCC region stands out as…

THE-VIEW

Qatar among 14 markets to get Amazon’s budget shopping App

Saudi Arabia and the UAE already use the under-$10 Amazon Bazaar, which incorporates gamified features. Qatar is among the 14 markets in which Amazon has rolled…

NEWS

Reimagining the Road Ahead: How GM Is Driving the Future of Human-Centric Marketing

Furrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where AI, creativity, and emotion converge to redefine brand…

NEWS

STARZPLAY ranked MENA’s most positively received streaming service

STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis measured consumer…

NEWS

AI as a growth engine: How CMOs can experiment without sacrificing results

Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in the region…

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