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Tiktok

TikTok emerges as key platform for football fans ahead of FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…

NEWS

From hidden cafés to secret beach spots: TikTok’s viral Eid guide for the UAE

As residents across the UAE prepare for the Eid Al Adha holidays, many are turning to TikTok for ideas on where to eat, visit, and spend…

NEWS

From ‘Add to Cart’ to ‘Convince Me’: New TikTok report signals retail shake-up

A new global trends report by TikTok points to a decisive shift in consumer behaviour, with audiences moving away from impulse-driven “little treat” spending toward more…

INSIGHTS

The great unbundling: Decoding the future of audience engagement

The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…

THE-VIEW
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES

Brands need to adjust, not disappear: Nikita Phulwani

As geopolitical tensions and economic uncertainty reshape consumer sentiment, brands are being forced to rethink how they communicate. In this interview, Nikita Phulwani, CEO and founder…

NEWS

Gen Z shows signs of fatigue with TikTok as privacy worries grow

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of…

BRANDED

MENA creators go global: Dubai and Riyadh talents join TikTok’s Discover List 2026

TikTok has named two Arab creators – Dubai-based food creator Ramy Soli and Riyadh-based culture shaper Yasmeen Al Shafai – to its global Discover List 2026,…

NEWS

TikTok’s 2026 forecast flags authenticity, emotional value as key to Middle East brand growth

TikTok has identified authenticity, intentional discovery and emotional value as the defining forces shaping digital culture and commerce across the Middle East in 2026, according to…

NEWS

TikTok-Enabled SMBs Add $300 Million to UAE Economy, Support Over 7,000 Jobs

TikTok-enabled small and medium-sized businesses (SMBs) contributed $300 million to the UAE economy and supported more than 7,000 jobs, according to TikTok’s UAE Economic Impact Report…

NEWS

EU says WhatsApp to face stricter content rules

WhatsApp is set to face greater EU scrutiny after the European Commission on Monday added the platform to its list of digital firms big enough to…

NEWS

TikTok Ad Awards 2025 honour GCC’s most creative campaigns

 TikTok hosted the TikTok Ad Awards 2025 on Wednesday night at the KAFD Conference Center in Riyadh, celebrating the most creative and effective advertising campaigns from…

NEWS

TikTok Awards MENA 2025 Honour 33 Creators Across 11 Categories

TikTok on Thursday hosted the TikTok Awards MENA 2025 at The Gate, DIFC, recognising 33 creators across 11 categories for their impact on digital culture in…

NEWS
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