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Communicate Staff

Why and How Is Amazon Betting on Creators Over Ads in the UAE

Creators HQ, the first dedicated creators’ hub in the UAE and Middle East (part of Visioneers), and Amazon Ads have opened applications for the Amazon Creators…

NEWS

Gigi Hadid’s Guest in Residence expands beyond knitwear with debut denim line

US-Dutch-Palestinian supermodel Gigi Hadid is preparing to take her fashion label Guest in Residence into a new category, with the brand set to unveil its fall…

NEWS

Saatchi & Saatchi Turns the Tap You Already Trust Into a Tip Jar for Visa and noon

As the UAE races toward a cashless future, tipping got left behind. Saatchi & Saatchi’s Tap to Tip is closing that gap,  one NFC sticker at…

BRANDS

Splurge or Save, Never Both: UAE & KSA Shoppers Are Living a Double Life

Shoppers in the UAE and Saudi Arabia are living a double life — one where they’ll happily splash out on the newest gadget or premium brand,…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AI in marketing: how martech is being reshaped across the GCC

Artificial intelligence is moving from an experimental tool to a core component of the marketing technology stack across the Gulf. For marketers in Saudi Arabia, the…

INSIGHTS

Retail media in the GCC: From digital shelf space to a new growth engine

Retail media is emerging as one of the most consequential shifts in advertising across the Gulf. What began largely as sponsored placements on e-commerce sites is…

INSIGHTS

The GCC’s luxury market is entering a new era — and Saudi Arabia is leading it

The Gulf’s luxury beauty market is entering a new phase, driven not simply by affluent consumers and high spending but by the convergence of wealth migration,…

INSIGHTS

Omnicom’s AI outsourcing raises questions for the GCC’s agency market

Omnicom has outsourced hundreds of engineers and product staff involved in building its flagship Omni AI-powered platform to IT services company Endava, according to an exclusive…

NEWS

Bvlgari “The Girl I Needed”: When Localisation Becomes Authorship

Luxury brands are investing heavily in growing their Middle East business. Bvlgari, that is among the top 3 in the jewellery segment in the region, is…

BRANDS

Tiffany’s Masterclass in Brand Localization

For CMOs and brand leads tracking how luxury houses actually build regional relevance, not merely through a campaign, this one’s worth a close read. The Abu…

NEWS

Meta explores end-to-end AI-powered advertising

Meta is reportedly developing AI tools that could automate much of the advertising process, potentially allowing brands to create complete campaigns using little more than a…

NEWS

From Snapchat to WhatsApp: how AI is rewriting GCC social media

The GCC’s social-media market is extraordinarily connected — but it is far from uniform. For marketers, the challenge is no longer simply reaching consumers online; it…

INSIGHTS

Beyond the social sprint: What MENA brands can learn from the new rules of social-first marketing

Social has become one of the fastest ways for brands to connect with audiences, creators, and culture across MENA. From creator partnerships and short-form video to…

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