The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%,…
Lady Gaga’s beauty brand Haus Labs is set to launch in the Middle East this month, with the makeup line making its regional debut exclusively through…
talabat has appointed Selin Süzer as its new Chief Marketing Officer, tapping an internal Delivery Hero group leader to steer the brand’s next chapter. Süzer joins…
Hardee’s has launched the Gold Star Wraptor, a limited-time addition to its Wraptor range, across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain, as the…
Pinterest has launched Visual Search Ads, a new advertising format designed to help brands reach users through visual search as they research products and move closer…
Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according to research commissioned by Infobip. The global study…
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched an updated Hotel Classification Manual, introducing revised standards for guest experience, service…
Meta has launched its new subscription service, Meta One, in the UAE, offering paid features across WhatsApp, Instagram, Facebook and Meta AI from Dh5.99 ($1.63) a…
LIONS, the organization behind Cannes Lions, Effie, Contagious and WARC, will launch LIONS Riyadh in December 2027 as part of an expansion of its regional presence…
For B2B marketers in the GCC, getting a brand noticed may no longer be enough. Winning the sale increasingly depends on whether buyers can find enough…
Music streaming platform Anghami and streaming service OSN+ have partnered with cryptocurrency exchange OKX in a deal that will offer selected customers subscription benefits and bring…
Dubai-based public relations agency Cameo Communications has rebranded as Cameo Performance, shifting its positioning toward technology-enabled public relations focused on measurable business outcomes. The agency, founded…
UAE-based developer BNW Developments has launched a new brand film titled “Curators of Fine Living,” marking a shift in its marketing strategy from showcasing property features…
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