Instagram has launched a new feature allowing creators to upload horizontal videos of up to 90 minutes, as the social media platform looks to compete with…
CNN’s flagship events series, Global Perspectives, will be held in Doha on October 29, bringing together political and business leaders, dignitaries and other prominent figures to…
Deliveroo has launched a new UAE brand campaign that celebrates personal food preferences and challenges conventional ideas of good taste, using humor and everyday dining experiences…
Consumers in Saudi Arabia and the United Arab Emirates are shifting spending away from mainstream-priced fast-moving consumer goods (FMCG) toward both cheaper and premium alternatives, as…
Influencer marketing has become an important tool for brands seeking consumers in Saudi Arabia and the United Arab Emirates. But as companies commit more money to…
Lenskart’s Score Your Frame campaign attracted more than 30,000 participants across the region by building an eyewear activation around Snapscore, a metric associated with users’ activity…
Coursera has appointed Amy Weisenbach, former chief marketing officer of The New York Times, as its chief marketing officer, effective November 30, 2026. Weisenbach most recently…
Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare offering across the region. The new unit is led by Ramzi Sleiman, CEO…
Brand experience agency Collaborate Global has expanded into Abu Dhabi as it seeks to grow its Middle East and Africa business, targeting government departments, destination brands…
Lyre’s, the global non-alcoholic spirits brand, has appointed Dubai-based Red Dot Marketing as its social media agency partner across the Middle East and Africa (MEA), with…
Dubai Festival City has launched the Homegrown Series, an initiative showcasing businesses founded by its residents, with six stories published since June and a seventh in…
Spending on artificial intelligence by businesses using Pemo’s expense management platform rose about fivefold in the third quarter from a year earlier, while advertising expenditure fell…
Mada Media has awarded PHI Advertising the rights to install and operate six outdoor advertising assets along Dubai’s Ras Al Khor Road, as part of efforts…
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