Communicate Staff - Communicate Online
Communicate Staff

Meta settles US lawsuits over claims Facebook, Instagram addicted children

Meta has agreed to pay as much as $17.1 billion and introduce new restrictions for teen users to settle lawsuits brought by 29 US states alleging…

INSIGHTS

The GCC Back-to-School Playground Has Changed And Here’s What Brands Figured Out.

Inside Nissan Middle East’s offices this August, a group of employees’ children sat down with crayons and markers and were asked one question: what does back…

BRANDS

AI in the Marketing Workplace

By Samuel Moore Marketing teams can save time and improve creativity by using AI tools such as ChatGPT and image generators to develop campaign ideas, draft…

THE-VIEW

GCC hospitality enters its next chapter: From room growth to experience-led travel

The Gulf’s travel and hospitality industry is entering a more mature phase. Visitor numbers continue to rise, hotel investment remains strong and governments across the GCC…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
+

Why and How Is Amazon Betting on Creators Over Ads in the UAE

Creators HQ, the first dedicated creators’ hub in the UAE and Middle East (part of Visioneers), and Amazon Ads have opened applications for the Amazon Creators…

NEWS

From prompt to purchase: What ChatGPT Ads could mean for GCC brands

OpenAI has opened ChatGPT to advertising in India, marking a significant step in the company’s push to monetise one of the world’s most widely used AI…

NEWS

Gigi Hadid’s Guest in Residence expands beyond knitwear with debut denim line

US-Dutch-Palestinian supermodel Gigi Hadid is preparing to take her fashion label Guest in Residence into a new category, with the brand set to unveil its fall…

NEWS

Saatchi & Saatchi Turns the Tap You Already Trust Into a Tip Jar for Visa and noon

As the UAE races toward a cashless future, tipping got left behind. Saatchi & Saatchi’s Tap to Tip is closing that gap,  one NFC sticker at…

BRANDS

Splurge or Save, Never Both: UAE & KSA Shoppers Are Living a Double Life

Shoppers in the UAE and Saudi Arabia are living a double life — one where they’ll happily splash out on the newest gadget or premium brand,…

INSIGHTS

AI in marketing: how martech is being reshaped across the GCC

Artificial intelligence is moving from an experimental tool to a core component of the marketing technology stack across the Gulf. For marketers in Saudi Arabia, the…

INSIGHTS

Retail media in the GCC: From digital shelf space to a new growth engine

Retail media is emerging as one of the most consequential shifts in advertising across the Gulf. What began largely as sponsored placements on e-commerce sites is…

INSIGHTS

The GCC’s luxury market is entering a new era — and Saudi Arabia is leading it

The Gulf’s luxury beauty market is entering a new phase, driven not simply by affluent consumers and high spending but by the convergence of wealth migration,…

INSIGHTS

Omnicom’s AI outsourcing raises questions for the GCC’s agency market

Omnicom has outsourced hundreds of engineers and product staff involved in building its flagship Omni AI-powered platform to IT services company Endava, according to an exclusive…

NEWS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data