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Communicate Staff

Arab World Cup matches draw 2.1 billion viewers across MENA

Matches involving Arab teams at the FIFA World Cup 2026 attracted a cumulative audience of more than 2.1 billion viewers across the Middle East and North…

NEWS

onepointfive appoints Simon Walsh as Global Executive Creative Director to lead Middle East growth

Dubai-based independent brand experience agency onepointfive has appointed former LightBlue executive creative director Simon Walsh as its Global Executive Creative Director, as it looks to strengthen…

NEWS

TBWA\RAAD named among Best Workplaces in Media, Advertising & Marketing 2026

TBWA\RAAD has been recognized as one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work, Middle East, joining the list…

NEWS

UAE embeds AI literacy into national strategy to boost workforce skills: Coursera

The UAE is embedding AI literacy into its national strategy to strengthen workforce skills, support responsible adoption of artificial intelligence and enhance economic competitiveness, according to…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Lebanese media group Annahar launches AI-powered journalist ‘Nahar’

Lebanon’s Annahar Media Group has launched Nahar, its first artificial intelligence-powered news correspondent, as part of its efforts to modernize newsroom operations through AI-driven technology. The…

NEWS

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

NEWS

Louvre Abu Dhabi opens interactive Children’s Museum exhibition on board games

Louvre Abu Dhabi has announced the opening of A Board Game Adventure, a new Children’s Museum exhibition that explores the history and cultural significance of board…

NEWS

97% of marketers use AI, yet most consumers still prefer human-made ads

Artificial intelligence has become virtually inseparable from modern marketing, with 97% of marketing leaders now using AI in their daily creative work and 99% planning to…

INSIGHTS

Icons of Porsche festival returns to Dubai on November 21–22

Porsche has confirmed that the sixth edition of its Icons of Porsche festival will take place in Dubai on 21–22 November 2026, with ticket sales set…

NEWS

Middle East malls must reinvent beyond retail space: Boston Consulting Group

Middle East shopping malls are rapidly evolving from landlords that lease retail space into digital, data-driven platforms where customer experiences, artificial intelligence and retail media could…

INSIGHTS

FIFA blends football, gaming, entertainment in World Cup 2026 campaign

FIFA has launched a marketing campaign that combines football, gaming and entertainment to promote its digital gaming portfolio around the FIFA World Cup 2026, using creators,…

NEWS

Netflix enters new growth phase after 13% revenue rise

Netflix has entered a new phase of growth after reporting a 13% increase in revenue, with the streaming giant focusing on long-term expansion rather than maximising…

NEWS

AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS
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