Communicate Staff - Communicate Online
Communicate Staff

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

The AI advertising boom is here. But why does so much of it look the same?

Artificial intelligence has made it possible to create advertising campaigns in hours rather than weeks. Brands can now generate images, videos, copy and multiple campaign variations…

INSIGHTS

Inside luxury’s $12.8 billion GCC strategy: Sell less fantasy, more truth

In July 2026, three of the world’s most storied luxury houses—Tiffany, Valentino, and Chanel—launched campaigns that abandon the language of aspiration in favor of emotional truth.…

INSIGHTS

The spider-man campaign that has Saudi audiences booking tickets fast

Sony Pictures Entertainment and its regional partners have launched an ambitious destination-led marketing campaign for Spider-Man: Brand New Day in Saudi Arabia, transforming some of the…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS

Webedia Arabia Group names Elie Zeinieh CEO of LeadGen MENA

Webedia Arabia Group has appointed Elie Zeinieh as Chief Executive Officer of LeadGen MENA, reinforcing its focus on product innovation, AI integration and operational excellence across…

NEWS

Webedia Arabia Group appoints Mazen Mitri as CEO of Webedia MENA

Webedia Arabia Group has appointed Mazen Mitri as Chief Executive Officer of Webedia MENA, one of the group’s key business units, as it looks to accelerate…

NEWS

AI is no longer just a tool—It’s becoming a strategic power: report

Artificial intelligence is increasingly being viewed as strategic infrastructure rather than just a productivity tool, with global conversations shifting towards governance, geopolitical influence, executive leadership and…

NEWS

Aramex earns Great Place to Work recognition in UAE, Saudi Arabia, Egypt, India

Aramex has been certified as a Great Place to Work® in four key markets after an independent employee survey found high levels of trust, pride and…

NEWS

Every brand has AI. So what’s the new competitive edge?

Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies,…

INSIGHTS

AI leaders urge US government to prepare safeguards as automation accelerates

More than 1,100 employees and leaders from major artificial intelligence companies, including OpenAI, Anthropic, Google, Meta, Microsoft, Mistral and Thinking Machines, have signed a public statement…

INSIGHTS

US export policy shift opens new chapter for UAE’s AI ambitions

The United States’ decision to significantly ease export controls on the United Arab Emirates is expected to accelerate the Gulf nation’s push to become a global…

INSIGHTS

Can AI read consumers’ minds? new study says it’s surprisingly close

Large language models (LLMs) such as ChatGPT, Gemini and Grok can generate synthetic consumer responses that closely resemble those of real people, potentially making marketing research…

INSIGHTS
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