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Communicate Staff

Tabby apologises after mistaken ‘Emirates voucher’ email sent to customers

Buy now, pay later platform Tabby has apologised after mistakenly sending an email informing thousands of customers that they had won an Emirates flight voucher. The…

NEWS

UAE bans social media accounts for children under 15, mandates age verification

The UAE Cabinet has issued a new resolution regulating children’s access to social media platforms, setting the minimum age for social media use at 15 years…

NEWS

Samer Majzoub: ‘MENA’s recovery looks better than we expected’

After years of disruption, conflict and economic uncertainty, MENA’s advertising industry is emerging with a sharper focus on accountability, performance and commercial impact. Samer Majzoub, Regional…

CANNES-LIONS

MENA advertising market to grow 7% to $8.4 billion in 2026 despite regional challenges

The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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TBWA\RAAD named to Fast Company Middle East’s Brands That Matter 2026 list

Advertising agency TBWA\RAAD has been named to Fast Company Middle East’s Brands That Matter 2026 list in the Advertising category, in recognition of its people-centric approach…

NEWS

IKEA puts smartphones to bed before their owners sleep

Rather than warning people about screen addiction with statistics or scare tactics, IKEA approached the problem with humor. Created around miniature IKEA-inspired beds for smartphones, the…

CANNES-LIONS

L’Oréal Middle East launches creator loyalty platform LOREALISTAR in GCC

L’Oréal Middle East has launched LOREALISTAR, a multi-brand creator loyalty platform aimed at building long-term relationships with digital content creators across the Gulf Cooperation Council (GCC).…

NEWS

RAIYN launches as trust-led communications network in Dubai

RAIYN, a new communications network bringing together four specialist firms under a single structure, was launched at the Museum of the Future in Dubai on Wednesday…

NEWS

Peru and Puerto Rico claim Grand Prix honours at Cannes Lions

Cannes Lions has announced the winners of the Creative Data, Media, Direct, PR and Social & Creator Lions during the third Awards Show of the 2026…

CANNES-LIONS

Carat named Cannes Lions 2026 media network of the year

Dentsu’s global media network Carat has been named Media Network of the Year at the Cannes Lions International Festival of Creativity 2026, one of the advertising…

CANNES-LIONS

The Blind Seats: Bringing live football to visually impaired fans 

For visually impaired football fans, much of the excitement of a live match can be difficult to access. To address this challenge, stc launched The Blind…

CANNES-LIONS

Cannes Lions 2026 Day 3: Winning the AI discovery era by marketing to minds and machines

As part of LinkedIn’s brand activation at Cannes Lions 2026, a group of CMOs gathered on the rooftop of The Carlton for a session titled Winning…

CANNES-LIONS

Parkin campaign drives multiple Cannes Lions wins as Asia shines on Day 3

Dubai-based parking operator Parkin emerged as one of Asia’s standout performers at the Cannes Lions International Festival of Creativity 2026, with its innovative “Spots for Shops”…

CANNES-LIONS
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