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Communicate Staff

GCC app revenue grows 41%, nearly twice global pace: report

In-app purchase revenue across the Gulf Cooperation Council (GCC) grew 41 percent between the first quarter of 2024 and the first quarter of 2026, nearly twice…

INSIGHTS

Who controls the media budget when AI agents buy the ads?

As artificial intelligence moves from creating advertising to making media decisions, marketers face a new question: how much control are they prepared to hand over to…

INSIGHTS

AI influencers scale content, but human creators own trust, say marketing leaders

Artificial intelligence can generate content at unprecedented speed, but marketing leaders believe its ability to replace human influencers remains limited by one essential factor: trust. At…

COMMUNICATE-AI-HUB

GANNI and lululemon launch dance-inspired collection in Dubai

GANNI and lululemon will bring their new collaboration to Dubai on Oct. 15, with the 22-piece collection available exclusively in the UAE at lululemon’s Dubai Mall…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Etisalat returns as Emirates Telecommunications Group marks 50 years

Emirates Telecommunications Group is returning to its founding Etisalat brand identity, four years after adopting the e& name as part of a broader corporate rebranding. The…

NEWS

Meta, YouTube and TikTok bet big on creators

Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader push by social platforms to bring creator discovery,…

NEWS

AI, social or outdoor? The media budget dilemma facing GCC CMOs

The question facing chief marketing officers (CMOs) across the Gulf is no longer simply whether to invest in digital or traditional media. As consumers move between…

INSIGHTS

AI-driven marketing risks creating an echo chamber of sameness: Kim Mascarenhas

Artificial intelligence risks turning marketing into an echo chamber of sameness if brands focus too narrowly on optimisation, according to Kim Mascarenhas, associate vice president of…

COMMUNICATE-AI-HUB

Tales & Heads appointed communications partner for MG Motor Middle East

Independent communications agency Tales & Heads has been appointed Communications Partner for MG Motor Middle East following a competitive pitch. The Dubai-headquartered agency will handle the…

NEWS

RAK Ceramics appoints Leonardo De Muro as Group CMO

RAK Ceramics has appointed Leonardo De Muro as Group Chief Marketing Officer, effective October 1, 2026. De Muro previously served as Corporate Vice President, International Business…

NEWS

Stagwell launches global media agency under new name

Global marketing network Stagwell has launched Stagwell Media, a global media agency built on its existing Assembly business, as it seeks to offer brands a more…

NEWS

Nvidia’s Basil Fateen: In the AI race, the real moat is no longer the model

The AI industry may still be obsessed with which model is smartest, fastest or most powerful. But for Basil Fateen, head of startups and venture capital…

INSIGHTS

Inception42 launches AI decision tool for executive teams

Inception42, G42’s sovereign agentic AI company, has launched Insight, an AI-native decision intelligence platform for boards and executive teams at AI Everything Abu Dhabi. Insight brings…

NEWS
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