Communicate Staff - Communicate Online
Communicate Staff

Netflix, AFAC launch third Women in Film programme for Arab creatives

Streaming giant Netflix has partnered with the Arab Fund for Arts and Culture to launch the third edition of its regional Women in Film programme aimed…

NEWS

Lebanon’s viral meme: Why everyone is talking about ‘Ana Teta’

The Lebanese advertising industry is facing mounting criticism and possible legal exposure after dozens of brands reportedly used a viral social media trend for commercial campaigns…

INSIGHTS

Ermenegildo Zegna sees Middle East recovery after Iran conflict disruption: report

Italian luxury menswear group Ermenegildo Zegna has seen an improvement in its Middle East business in recent weeks following disruption linked to the Iran conflict, with…

NEWS

Qiddiya expands Google Cloud partnership for AI infrastructure

Qiddiya Investment Company and Google Cloud announced an expanded partnership on Monday to build the digital infrastructure for Qiddiya City, one of the world’s largest entertainment…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Snapchat campaigns deliver lower costs across marketing funnel

Snap Inc. and Publicis Media Middle East released a joint whitepaper on Monday examining Snapchat’s advertising performance across major brands in the Middle East and North…

NEWS

Mindshare, du improve media quality through DoubleVerify

Mindshare MENA, a WPP brand, and du said a digital media quality initiative using DoubleVerify technology reduced media block rates and improved advertising viewability across 1.6…

NEWS

Majid Al Futtaim launches SHARE rewards program in Saudi Arabia

Majid Al Futtaim has launched its SHARE rewards program in Saudi Arabia, expanding the company’s digital commerce and loyalty ecosystem into one of the region’s largest…

NEWS

Firms lacking AI people strategies risk talent losses by 2027

Companies that fail to build people-centered artificial intelligence strategies risk losing their best AI talent by 2027 to competitors prioritizing workforce enablement, according to new research…

NEWS

Publicis acquires LiveRamp in all-cash deal valued at $2.2 billion

Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening the French advertising group’s investments in data, artificial…

NEWS

Sheikha Latifa launches ‘Ode to a Camel’ celebrating Emirati heritage

Dubai’s cultural and artistic scene gained a new addition this week as H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum launched Ode to a Camel,…

NEWS

The Cannes Lions AI decision that could change advertising forever

As the global advertising industry prepares for this year’s edition of the Cannes Lions International Festival of Creativity, one of the festival’s most consequential decisions is…

INSIGHTS

CMOs increase AI spending despite limited readiness, Gartner finds

Chief marketing officers are allocating an average of 15.3% of marketing budgets to artificial intelligence initiatives, but most marketing organisations still lack the maturity needed to…

NEWS

Saudi Arabia bucks demographic decline reshaping global consumer economies

Saudi Arabia stands out as one of only two economies among the world’s top 20 where fertility rates remain above the replacement level of 2.1 children…

NEWS
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