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Communicate Staff

Icons of Porsche festival returns to Dubai on November 21–22

Porsche has confirmed that the sixth edition of its Icons of Porsche festival will take place in Dubai on 21–22 November 2026, with ticket sales set…

NEWS

Middle East malls must reinvent beyond retail space: Boston Consulting Group

Middle East shopping malls are rapidly evolving from landlords that lease retail space into digital, data-driven platforms where customer experiences, artificial intelligence and retail media could…

INSIGHTS

FIFA blends football, gaming, entertainment in World Cup 2026 campaign

FIFA has launched a marketing campaign that combines football, gaming and entertainment to promote its digital gaming portfolio around the FIFA World Cup 2026, using creators,…

NEWS

Netflix enters new growth phase after 13% revenue rise

Netflix has entered a new phase of growth after reporting a 13% increase in revenue, with the streaming giant focusing on long-term expansion rather than maximising…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS

Yas Island taps World Cup emotions with real-time social media campaign: study

Yas Island is using fans’ emotional reactions to the FIFA World Cup 2026 to shape real-time social media content, supported by new research showing how deeply…

NEWS

Gulf luxury spending drags global market despite signs of recovery

The Gulf luxury market remained a drag on global growth in the first half of 2026, with the region’s luxury consumer base shrinking by 15% to…

NEWS

Zefr expands partner network across Türkiye, GCC and Egypt

AI-powered brand safety and suitability platform Zefr has expanded its strategic partner network across Türkiye, the GCC and Egypt through new partnerships with Black C Media…

NEWS

What 600 marketers revealed about the industry’s biggest blind spot

Marketing teams are under growing pressure to justify every dollar they spend, yet many are still prioritizing what is easiest to measure over what delivers sustainable…

INSIGHTS

When the medium becomes the message: Annahar’s bold take on Lebanon’s crisis

Lebanon’s oldest newspaper, Annahar, has partnered with the United Nations High Commissioner for Refugees (UNHCR) to publish a special edition that uses its own disrupted layout…

NEWS

GymNation launches Muscle Thobe and Ghutra collection in Saudi Arabia

GymNation has launched what it says is the region’s first Muscle Thobe and Ghutra collection, a new athleisure range inspired by the lifestyles of Gulf fitness…

NEWS

IKEA Alsulaiman turns football free-kick tactic into sofa discount campaign in Saudi Arabia

IKEA Alsulaiman has launched a football-themed campaign in Saudi Arabia that rewards fans with discounts on sofas whenever a player uses one of the sport’s most…

NEWS

du wins global accolades for brand, digital transformation efforts

UAE telecom and digital services provider du has secured two international recognitions, highlighting its brand-building efforts and expanding role in the country’s digital transformation. The company…

NEWS
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