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Meta expands AWS partnership for next-generation AI

Meta Platforms has signed an agreement with Amazon Web Services to deploy AWS’s custom Graviton processors at scale, deepening a long-standing partnership as the Facebook parent…

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Meta launches new parental controls to track teens’ AI chats across apps

Meta has introduced new parental supervision tools that allow parents to see the topics their teenagers have discussed with Meta AI over the past seven days…

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Advantage creators as Meta offers cash incentives to grow on Facebook

Meta Platforms has launched a new push to bring creators back to Facebook, offering cash incentives and expanded reach as it looks to regain momentum in…

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Meta pushes Facebook to prioritize original creators, crack down on copycats

As the battle for creator loyalty intensifies across social platforms, Meta Platforms is sharpening its strategy on Facebook: reward originality and make it harder for copycat…

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Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Meta updates ad measurement system to align with third-party analytics

Meta has announced changes to its ad measurement and attribution system aimed at helping advertisers better understand the impact of their campaigns in an increasingly social-first…

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Global Digital Advertising Market to Hit $2.19 Trillion by 2035: Report

The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report…

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Meta halts AI chatbot interactions for teens amid child safety scrutiny

Meta Platforms has said it will temporarily suspend teenagers’ access to its AI companion characters across its apps, days before the company faces trial in New…

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Meta moves to monetize Threads with global ad rollout

Meta Platforms has said that its social messaging app Threads will begin showing advertising to all users around the world in a gradual rollout starting the…

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How Is Hyper Precision Defining the Future of Advertising

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical. The challenge…

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Meta enters 2026 as an AI-driven advertising and infrastructure powerhouse: report

Meta is heading into 2026 in what analysts describe as full AI-acceleration mode, marking a decisive shift from being primarily a social media company to becoming…

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Meta Devised ‘Playbook’ to Delay Action Against Scam Ads, Reuters Report Reveals

San Francisco: Meta developed an internal “playbook” aimed at delaying regulatory pressure to crack down on scam advertising on Facebook and Instagram, according to a Reuters…

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3 tech giants capture more than half of the world’s advertising revenue: Report

Alphabet, Amazon, and Meta now control a combined 56.1% of all advertising spend outside of China. LONDON — Three technology giants are capturing more than half…

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Meta to Give EU Users a Choice on Personalised Ads, Says European Commission

Meta will soon offer Facebook and Instagram users in the European Union a clear choice over whether they want to receive personalised advertising, the European Commission…

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