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Meta launches AI-powered Business Agent to help firms automate customer service and sales

Meta has unveiled a new AI-powered tool called the Meta Business Agent, designed to help businesses automate customer interactions, sales, and support across WhatsApp, Messenger, and…

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Meta set to overtake Google in global ad revenue for the first time

Meta is projected to surpass Google in global digital advertising revenue for the first time in 2026, marking a significant shift in the online advertising landscape…

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Meta ends Instagram encrypted messaging feature

Instagram’s 3 billion users worldwide will no longer be able to use end-to-end encrypted direct messages, after Meta quietly discontinued the feature on the platform. Meta…

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Meta expands AWS partnership for next-generation AI

Meta Platforms has signed an agreement with Amazon Web Services to deploy AWS’s custom Graviton processors at scale, deepening a long-standing partnership as the Facebook parent…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Meta launches new parental controls to track teens’ AI chats across apps

Meta has introduced new parental supervision tools that allow parents to see the topics their teenagers have discussed with Meta AI over the past seven days…

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Advantage creators as Meta offers cash incentives to grow on Facebook

Meta Platforms has launched a new push to bring creators back to Facebook, offering cash incentives and expanded reach as it looks to regain momentum in…

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Meta pushes Facebook to prioritize original creators, crack down on copycats

As the battle for creator loyalty intensifies across social platforms, Meta Platforms is sharpening its strategy on Facebook: reward originality and make it harder for copycat…

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Meta updates ad measurement system to align with third-party analytics

Meta has announced changes to its ad measurement and attribution system aimed at helping advertisers better understand the impact of their campaigns in an increasingly social-first…

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Global Digital Advertising Market to Hit $2.19 Trillion by 2035: Report

The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report…

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Meta halts AI chatbot interactions for teens amid child safety scrutiny

Meta Platforms has said it will temporarily suspend teenagers’ access to its AI companion characters across its apps, days before the company faces trial in New…

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Meta moves to monetize Threads with global ad rollout

Meta Platforms has said that its social messaging app Threads will begin showing advertising to all users around the world in a gradual rollout starting the…

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How Is Hyper Precision Defining the Future of Advertising

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical. The challenge…

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Meta enters 2026 as an AI-driven advertising and infrastructure powerhouse: report

Meta is heading into 2026 in what analysts describe as full AI-acceleration mode, marking a decisive shift from being primarily a social media company to becoming…

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