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B2B marketing does not need louder campaigns. It needs stronger trust

For years, B2B marketing has treated reach as a measure of strength. More impressions, more formats, and more channels meant greater visibility. But in my conversations…

THE-VIEW

What makes a B2B brand easier to buy? New study has the answer

For B2B marketers in the GCC, getting a brand noticed may no longer be enough. Winning the sale increasingly depends on whether buyers can find enough…

INSIGHTS

Video, authenticity drive LinkedIn’s professional creator boom

Remember the days when LinkedIn was simply a recruitment platform? That perception is quickly becoming outdated. The platform has now evolved into a creator ecosystem where…

INSIGHTS

Dubai Culture, LinkedIn launch new e-learning round for creatives

The Dubai Culture and Arts Authority has rolled out the seventh edition of its e-learning initiative in partnership with LinkedIn, offering thousands of training opportunities aimed…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Brands need to adjust, not disappear: Nikita Phulwani

As geopolitical tensions and economic uncertainty reshape consumer sentiment, brands are being forced to rethink how they communicate. In this interview, Nikita Phulwani, CEO and founder…

NEWS

LinkedIn rebuilding main feed algorithm using new AI models

LinkedIn is rebuilding its main feed algorithm with a new ranking system powered by advanced large language models (LLMs) and graphics processing units (GPUs), according to…

NEWS

LINKEDIN: USE OF AI SOARS AMONG UAE WORKFORCE

AI usage skyrockets from 56% to 80% in just one year as UAE professionals rapidly embrace new tools. Despite AI boom, human intuition remains irreplaceable with…

NEWS

Majority of B2B marketers in the UAE say attention is scarce; and video is key to stand out from competition: LinkedIn

In today’s high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 91% of B2B marketers in the UAE say grabbing audience attention is their…

NEWS

LinkedIn Explains How B2B Marketers Must Focus on Building “Collective Confidence”

LinkedIn's latest study finds how 9 in 10 B2B marketing leaders are optimistic to drive revenue in the year ahead. With that stated, ahead of the…

NEWS

Harnessing ROI in the B2B Landscape

Diana Daou, Head of LinkedIn Marketing tells Communicate how B2B marketing can drive efficient growth and transform the way businesses today establish relationships and measure effectiveness…

NEWS

LinkedIn Research Explores Challenges Faced by CMOs Amidst Economic Uncertainty

Platform shares insights from around the world and MENA.

NEWS

Netizency’s Social Recap: January 2023 Updates

Social media platforms move as fast as their users. Data and Insights Director, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…

NEWS

Netizency’s Social Recap: November 2022 Updates

Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant updates for…

NEWS
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