“Any brand looking to scale or raise awareness in a new market has to leverage Meta’s ad platforms. With this test, we were able to explore the performance of new formats like Reel Ads and to clearly identify how Meta ad platforms’ attribution helps drive three key objectives for us: upper-funnel branding, top of mind awareness, and incremental revenue – all of which are key for any brand aiming to grab market share.” – Shaheer Usmani, Head of e-Commerce Marketing & Analytics at Azadea Group

“We were thrilled at Sephora when Reels rolled out in the Middle East. That's why we were keen on becoming the first retailer and beauty brand in the region to trial out this engaging format. We are pleased to see those results from the campaign and study. It has indeed had a positive impact on our Gen-Z consumers.” – Margrette Costandy, Communications Director at Sephora Middle East

“Ramadan is a key month for our industry, when people gather and connect to watch their favorite Arabic content. As the leading Arabic streaming platform in the MENA region, it was a natural step for Shahid VIP to expand into international markets at this key moment, in particular, targeting mainly countries with large Arabic-speaking communities. With the right creative approach and consistent support from the Facebook team, we were able to build and run a highly successful campaign that crossed all borders and reached a large number of households across the world.” – Ali Aktas, Head of Performance Marketing at Shahid VIP.

“The ads we ran in Facebook News Feed and Stories for THE LINE launch were instrumental in amplifying the campaign’s impact and effectively reaching over 68 million people all over the world.” – Anthony Ward, Acting Executive Director of Marketing at NEOM.

Watch part 1 of the Facebook KSA Research 2021 video series.

“We are always seeking to improve engagement with our customers and Extra’s natives apps are an important tool for us in maintaining and enriching that relationship. As we approached Mega Sale, our key annual promotional event, we sought opportunities with Facebook to increase the level of engagement via our app. Facebook AAA has allowed us to efficiently extend the reach of our app properties and provided meaningful commercial insight.” – Steve Webster, E-Commerce Director at eXtra Stores.

Facebook recently unveiled a new hub for agencies to learn more, grow faster and better, and ultimately drive value for their clients.