In a one-of-a-kind collaboration, fast-casual restaurant Shake Shack, part of the Alshaya Group, joined forces with Facebook and third-party food aggregator Talabat for a groundbreaking campaign powered by Collaborative Ads, an existing Facebook product specifically redesigned to fit the F&B industry.

“Brands looking to launch campaigns with awareness and conversion KPIs should consider activating Facebook and Instagram to utilize both their high reach and performance formats. Support this with Facebook’s measurement solutions and you have a winning recipe.” – Wassim Barbara, Head of Media MENA for Nestlé Middle East

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020

“During the purchase journey, customers get exposed to tremendous amounts of data and ads from brands. Only communications that are relevant to what the customer wants to know at the specific stage of their shopping journey will stick and make the desired impact. Facebook data proposition and technical sophistication have enabled us to remain relevant and impactful, hence driving sales of our Approved used program. With the help of Smartly and Facebook technologies, we were able to create 175 dynamic ads in 10 mins, with up-to-date stock being advertised to the shoppers. This meant our ability to give the in-market audience the information they need during their shopping journey.” - Mohammed Jaradat, Marketing Communication Manager, Jaguar Land Rover MENA