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Masterminds
Facebook Hub
December 06, 2020 Facebook Brings Marketing Partners Program for Agencies to MENA
Facebook recently unveiled a new hub for agencies to learn more, grow faster and better, and ultimately drive value for their clients.
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Facebook Hub
Masterminds
November 26, 2020 How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
Masterminds
Facebook Hub
November 19, 2020 How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
“While we were successful in driving increased sales via Facebook and Instagram, it was important for us to have a cost-effective strategy to do the same. By moving to a value-driven optimization, not only did we see an increase in our sales but we also saw a reduction in the cost per transaction. Facebook and Instagram have been our go-to channels to drive incrementality.” – Mithil Shah, Senior Marketing Manager – Digital at Centrepoint (Middle East)
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Facebook Hub
Masterminds
October 04, 2020
It’s Not Business, It’s Personal
Masterminds
Facebook Hub
September 28, 2020 Enabling the Agency of the Future with Facebook

The marketing and advertising world is transforming fast, and agencies have realized that they need to adapt. Here is how Facebook is supporting them on this journey.

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Facebook Hub
Masterminds
July 20, 2020 How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
man
Facebook Hub
Masterminds
June 25, 2020
How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers
Masterminds
Facebook Hub
May 28, 2020 Instagram AR for Good during Ramadan #Stopfoodwaste

“Through this ‘AR for Good’ collaboration with Instagram, we wanted to show that by harnessing digital technologies in creative ways, we can all contribute to solving societal problems. Disruption for good is all about putting innovative ideas at work to drive forward societal progress.” – Jennifer Fischer, Chief Innovation Officer at TBWA\RAAD MENA

man
Facebook Hub
Masterminds
April 28, 2020
How Nestlé Repositioned Kitkat Mini Moments During Ramadan
Masterminds
Facebook Hub
February 12, 2020 A Facebook Messenger Bot by Nestlé with All the Answers
“The collaboration with Facebook to run the Ramadan bot pilot on Messenger was very insightful. It is a very powerful and innovative way to create relevant and customized brand experience.” – Rainer Mueller, communication and marketing services director, Middle East & North Africa (MENA)
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Facebook Hub
Masterminds
January 21, 2020 A Global First Ride-Hailing through Whatsapp with Careem
Masterminds
Facebook Hub
January 14, 2020 Building a Zero Friction Future with Facebook

In this age of instant gratification, creating a good consumer experience is essential. For businesses that aren’t able to meet the new expectations of instant gratification, the cost of friction is huge.

man
Facebook Hub
Masterminds
December 19, 2019
Expo 2020, from Dubai to the World
Masterminds
Facebook Hub
November 12, 2019 Max Fashion Driving In-Store Sales with Facebook

“Every marketing activity needs to be measured for effectiveness. So far, only Facebook has helped us measure the impact of marketing with such a great degree of accuracy and ease. Store sales optimization is a logical next step in the right direction, and is definitely something we expect to become a part of our campaign strategy.” – Bala Subramaniam, Head of Omni-Channel and Customer Experience, Max Fashion

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Facebook Hub
Masterminds
October 13, 2019
How Jaguar Land Rover Created 175 Ads in 10mins
man
Facebook Hub
Masterminds
September 15, 2019
How OSN Achieved 6.3X Increase In Online Sales
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Facebook Hub
Masterminds
August 20, 2019 Ooredoo Telecom Kuwait, A Rejuvenated Brand
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Facebook Hub
Masterminds
July 15, 2019
Behind the Success of McDonald’s 2018 FIFA World Cup Campaign
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