The social media giant announced the name change on Thursday during its annual Connect conference. Mark Zuckerberg, CEO at Meta laid out the vision on building the future of the company across AR & VR technologies.

“The customer journey is very complicated and can’t be measured by traditional attribution models alone, especially with upper-funnel campaigns. The Facebook lift study helped us measure the real impact of our upper funnel campaign in terms of brand recognition and conversion lift.” – Ahmed Sedeek, Senior Growth Lead at Level Shoes

Watch part 4 of the Facebook KSA Research 2021 video series.

Watch part 2 of the Facebook KSA Research 2021 video series.

“Mobily continuously aims to innovate and enhance the way it engages with its customers. Experimenting with AR is not new for Mobily, but this new take on the technology showed how it can deliver campaign objectives and goals while still being fun – and, as a result, unlock endless possibilities for new types of engagement for future campaigns.” – Loui Kofiah, Brand Communication Director at Mobily.

“We worked with Facebook to explore how we could take the entire car-shopping experience to social and the result is a one-of-its-kind solution that allows people to build and buy their dream car right on their feed.” – Patou Nuytemans, Chief Executive Officer MENA & EMEA Chief Digital Officer at Memac Ogilvy

“Hoping to learn how to strike the perfect balance between brand content and influencer content, we launched the first quadripartite regional test. The marriage of native influencer and brand content was the perfect mix to increase brand awareness and drive purchase intention. The positive findings of this test have clearly redefined our content & media strategy moving forward.” – Myriam Bunni, Senior Brand Manager Ultra Doux at L’Oreal Group