The marketing and advertising world is transforming fast, and agencies have realized that they need to adapt. Here is how Facebook is supporting them on this journey.
“Through this ‘AR for Good’ collaboration with Instagram, we wanted to show that by harnessing digital technologies in creative ways, we can all contribute to solving societal problems. Disruption for good is all about putting innovative ideas at work to drive forward societal progress.” – Jennifer Fischer, Chief Innovation Officer at TBWA\RAAD MENA
In this age of instant gratification, creating a good consumer experience is essential. For businesses that aren’t able to meet the new expectations of instant gratification, the cost of friction is huge.
“Every marketing activity needs to be measured for effectiveness. So far, only Facebook has helped us measure the impact of marketing with such a great degree of accuracy and ease. Store sales optimization is a logical next step in the right direction, and is definitely something we expect to become a part of our campaign strategy.” – Bala Subramaniam, Head of Omni-Channel and Customer Experience, Max Fashion