In a one-of-a-kind collaboration, fast-casual restaurant Shake Shack, part of the Alshaya Group, joined forces with Facebook and third-party food aggregator Talabat for a groundbreaking campaign powered by Collaborative Ads, an existing Facebook product specifically redesigned to fit the F&B industry.

“Through this ‘AR for Good’ collaboration with Instagram, we wanted to show that by harnessing digital technologies in creative ways, we can all contribute to solving societal problems. Disruption for good is all about putting innovative ideas at work to drive forward societal progress.” – Jennifer Fischer, Chief Innovation Officer at TBWA\RAAD MENA

In this age of instant gratification, creating a good consumer experience is essential. For businesses that aren’t able to meet the new expectations of instant gratification, the cost of friction is huge.

“Facebook is no longer just a social media platform to communicate with your customers, it has gone beyond that. It enabled us to target specific customers and make it easier for them to purchase our products either on Facebook itself or on our own platforms (website & app). Facebook, Instagram and WhatsApp business are now the most effective platforms for us to build brand equity and drive sales on mobile.” - Mijbil Alayoub, Senior Director, Corporate Communications, Ooredoo Telecom Kuwait.