Transparency - Communicate Online

Transparency

Influencer Marketing by Brand Ripplr: The Latest Updates on Influencer Legislations and their Impact on Businesses

by Nadine Salameh, Campaign Director at Brand Ripplr

NEWS

AppsFlyer Releases Latest Report on Apple’s App Tracking Transparency

Research finds a 65% surge in iOS app install ad spend in the second half of 2021.

NEWS

Effectiveness on Steroids with Blockchain

Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.

NEWS

Facebook and Agencies, a Give-and-Take Relationship

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging…

NEWS

Branded

Find out how DMS is a step closer to bidding fake impressions goodbye

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global…

NEWS

IAS vs MOAT: which one should you choose?

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory,…

NEWS

Do people really trust media more than PR?

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR industry. The…

NEWS

Havas Group delivers new programmatic solution

Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a client-facing, fully…

NEWS

Omnicom Media Group adds MENA to Pathmatics partnership

To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to the Middle…

NEWS

Skin in the game

UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA office in…

NEWS

Trends

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Influencer Marketing by Brand Ripplr: The Latest Updates on Influencer Legislations and their Impact on Businesses

AppsFlyer Releases Latest Report on Apple’s App Tracking Transparency

Effectiveness on Steroids with Blockchain

Facebook and Agencies, a Give-and-Take Relationship

Ariel drives 30% sales growth with Amazon Now campaign in UAE

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA

Find out how DMS is a step closer to bidding fake impressions goodbye

IAS vs MOAT: which one should you choose?

Do people really trust media more than PR?

Havas Group delivers new programmatic solution

Omnicom Media Group adds MENA to Pathmatics partnership

Skin in the game