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Agencies

Are agencies actually using AI, or just selling it?

Fiona Menzies has a story that every CMO running an RFP process this year will recognize, even if they haven’t said it out loud yet. Eden…

AGENCIES

What is AI actually getting wrong in regional creative?

Start with the ad everyone actually remembers, because it makes the sharpest possible case that the industry keeps blaming the wrong culprit. In December 2025, McDonald’s…

COMMUNICATE-AI-HUB

Podcast Advertising Has “Earned Its Seat” in MENA. So Why Hasn’t the Budget Followed?

For years, podcast advertising in the Middle East was treated the way most new media is treated: sampled, not committed to. That’s changing fast — and…

INSIGHTS

The Age of Abundance: Communicate AI 2026 Reveals Its Theme.

For decades, advertising and marketing operated around a simple constraint: making things took time, money and people. That constraint is disappearing. Generative AI can now produce…

COMMUNICATE-AI-HUB
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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MEPRA’s Youth Board Builds a Time Machine for PR Talent

Dubai’s next generation of PR pros just got a direct line to the people who’ve already lived it. The MEPRA Youth Board has launched “Time Machine:…

NEWS

SmartFrame appoints Dal Gill as CRO to drive global expansion

SmartFrame Technologies has appointed adtech and programmatic advertising executive Dal Gill as its Chief Revenue Officer (CRO), as the company looks to accelerate global growth and…

NEWS

Global firms use AI at Indian hubs to bring more ad work in-house: report

Global companies are increasingly using artificial intelligence (AI) at their India-based capability centres to bring more advertising and creative work in-house, reducing reliance on external agencies…

NEWS

I spent 8 years in agencies—then I realized the industry works very differently

Lyza Haddag After more than eight years as a media planner in agencies, I made a deliberate shift to the supplier side as a client partner…

THE-VIEW

Navigating retail markets in times of crises

As the regional crisis escalates, advertising agencies and chief marketing officers are scrambling to protect brand safety. The 2026 military escalation in the Middle East, characterized…

INSIGHTS

Cultural access, not scale, will define effectiveness of agencies: Vijay Subramaniam

In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how culture-led storytelling, creator power, and real-time relevance are redefining…

NEWS

MCN MENAT and Its Agencies Named Among MENAT’s Best Places to Work in 2025

Dubai — MCN MENAT, part of the Omnicom network, along with its family of agencies across the Middle East, North Africa and Türkiye (MENAT), has been…

AGENCIES

9Yards Communications announces partnership with China’s leading marketing group – GIMC

9Yards and GIMC will collaborate across a wide portfolio of services, from advertising, PR, media buying, multi-media production, digital and influencer marketing, to big data-driven insights,…

NEWS

OMAR ABOU EZZEDDINE OF MONKS ON THE STRATEGY FORWARD IN THE REGION

Omar Abou Ezzeddine is Managing Director MEA at Media Monks, responsible for local and regional agency leadership spoke to Communicate about the vision and implementation that guides…

NEWS
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