Agencies - Communicate Online

Agencies

Global firms use AI at Indian hubs to bring more ad work in-house: report

Global companies are increasingly using artificial intelligence (AI) at their India-based capability centres to bring more advertising and creative work in-house, reducing reliance on external agencies…

NEWS

I spent 8 years in agencies—then I realized the industry works very differently

Lyza Haddag After more than eight years as a media planner in agencies, I made a deliberate shift to the supplier side as a client partner…

THE-VIEW

Navigating retail markets in times of crises

As the regional crisis escalates, advertising agencies and chief marketing officers are scrambling to protect brand safety. The 2026 military escalation in the Middle East, characterized…

INSIGHTS

Cultural access, not scale, will define effectiveness of agencies: Vijay Subramaniam

In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how culture-led storytelling, creator power, and real-time relevance are redefining…

NEWS

Branded

MCN MENAT and Its Agencies Named Among MENAT’s Best Places to Work in 2025

Dubai — MCN MENAT, part of the Omnicom network, along with its family of agencies across the Middle East, North Africa and Türkiye (MENAT), has been…

AGENCIES

9Yards Communications announces partnership with China’s leading marketing group – GIMC

9Yards and GIMC will collaborate across a wide portfolio of services, from advertising, PR, media buying, multi-media production, digital and influencer marketing, to big data-driven insights,…

NEWS

OMAR ABOU EZZEDDINE OF MONKS ON THE STRATEGY FORWARD IN THE REGION

Omar Abou Ezzeddine is Managing Director MEA at Media Monks, responsible for local and regional agency leadership spoke to Communicate about the vision and implementation that guides…

NEWS