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Digital Media

GroupM Partners with Pacvue to Launch Integrated Commerce Management solution

Both organizations enter into strategic partnerships to help clients navigate the changing advertising ecosystem and bridge the gap between the retail and media worlds.

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The Rise of Retail Media Networks

Retail Media Networks, popularly abbreviated as RMNs are a type of advertising platform that allows retailers to sell ad space on their digital channels to third-party…

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blinx Digital Media Hub Launches

The new digital media hub aims to empower Middle Eastern youth with the finest in digital storytelling and news stories, offering fresh perspectives, and connecting Gen Z and Millennials…

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Epsilon Study: Marketers are Leaving Opportunity on the Table Without Programmatic Off-Site

Only 37% of retailers currently have off-site programmatic advertising as part of their retail media/monetization strategy. 48% of brands expect their retail media investments to increase…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Global World Media Services Partners with International Media Investments

Global World Media Services’ agreements will boost the advertising market share and reinforce the brand's presence of the media entities across the Arab World

NEWS

Step Conference Saudi is Back for its 2022 Edition

Saudi Arabia’s prominent tech & startup festival will bring together a global audience of startups, investors, digital enthusiasts, brands, and government over a 2-day in-person event…

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CNN’s Cathy Ibal: “The Media Landscape And Consumer Behaviour Are Changing All The Time”

Communicate chats with Cathy Ibal, Senior Vice President, Ad Sales EMEA, CNN International Commercial, to learn more about their Audience First strategy and how they're navigating…

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Youtube Shorts Will Be Launching Next Month

The new short-form video tool by Youtube will be available in beta phase for US consumers next month.

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Kantar’s Predictions For Media in 2021

The new report looks into the three new emerging themes in media - pivot, performance, and people. 

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Feeling Some Techlove

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between…

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Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020…

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Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.

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Snapchat Shares Hacks For Ramadan 2020

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to…

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