Both organizations enter into strategic partnerships to help clients navigate the changing advertising ecosystem and bridge the gap between the retail and media worlds.
Retail Media Networks, popularly abbreviated as RMNs are a type of advertising platform that allows retailers to sell ad space on their digital channels to third-party…
The new digital media hub aims to empower Middle Eastern youth with the finest in digital storytelling and news stories, offering fresh perspectives, and connecting Gen Z and Millennials…
Only 37% of retailers currently have off-site programmatic advertising as part of their retail media/monetization strategy. 48% of brands expect their retail media investments to increase…
Global World Media Services’ agreements will boost the advertising market share and reinforce the brand's presence of the media entities across the Arab World
Saudi Arabia’s prominent tech & startup festival will bring together a global audience of startups, investors, digital enthusiasts, brands, and government over a 2-day in-person event…
Communicate chats with Cathy Ibal, Senior Vice President, Ad Sales EMEA, CNN International Commercial, to learn more about their Audience First strategy and how they're navigating…
The new short-form video tool by Youtube will be available in beta phase for US consumers next month.
The new report looks into the three new emerging themes in media - pivot, performance, and people.
Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between…
Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020…
Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.
Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to…
Stay in the know
What are you interested in?
