Dubai Media is positioning its expanding television, digital and social ecosystem as a broader platform for advertisers, as it looks ahead to Q4 2026 and Ramadan 2027.
At its “Dubai Media – Looking to the Future” event in Dubai, the organisation presented advertisers and agencies with upcoming content and partnership opportunities, with a focus on sponsorships, branded segments and integrated storytelling across platforms.
The push comes after a strong Ramadan 2026 performance. Dubai Media reported a 57% increase in net revenue compared with Ramadan 2025, while reaching 53.7% of the Arab television audience in the UAE. The organisation said it recorded around 2.2 million daily viewers and a 26.6% share of viewing during the period.
Dubai TV and Sama Dubai were among the key contributors, with programming spanning drama, Emirati productions, entertainment and social content.
Digital expansion is also becoming a larger part of the proposition. Dubai+ has surpassed one million registered users and launched more than 10 original titles since its debut. Selected Dubai+ content will also be available on Emirates’ ice in-flight entertainment system, extending the potential reach of Emirati and Arab productions beyond the UAE.
For advertisers, Dubai Media is pitching this growing ecosystem as an opportunity to move beyond conventional television placements.
“Our focus is on turning the strength of our audiences and content into more meaningful opportunities for advertisers,” said Steve Smith, Executive Director of Commercial Media & Ventures at Dubai Media. “We want to work more closely with brands and agencies from the planning stage, creating partnerships that go beyond traditional advertising and connect television, digital, social and content.”
The Q4 slate includes Shark Tank Dubai Season 4, The Doctors and Dubai Drive, offering potential brand integrations across entrepreneurship, health and lifestyle, and automotive content.
Dubai Media is also encouraging agencies and brands to engage earlier around its Q1 and Ramadan 2027 programming, allowing campaigns to be developed alongside content rather than added to completed programming.
The strategy reflects a broader shift among media owners in the region towards integrated commercial propositions, where television audiences are combined with digital platforms, social distribution and branded content.
For Dubai Media, the challenge will be to translate its growing digital audience and strong television reach into deeper, longer-term partnerships with brands as advertisers increasingly seek campaigns that can work across multiple touchpoints.
