The Heart of Tomorrow is Al-Futtaim’s first-ever Group-wide employer brand, with no models, no scripts, just its own people across Dubai, Riyadh and Singapore. How do…
Swiss watchmaker OMEGA welcomed guests to an exclusive event at its boutique in The Dubai Mall, celebrating nearly seven decades of the Speedmaster collection and unveiling…
BMW Motorrad Middle East and AGMC, the authorized BMW Motorrad importer in Dubai and the Northern Emirates, hosted a Female Community Ride bringing together 80 women…
talabat has appointed Selin Süzer as its new Chief Marketing Officer, tapping an internal Delivery Hero group leader to steer the brand’s next chapter. Süzer joins…
Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according to research commissioned by Infobip. The global study…
LG’s rejection of claims that its televisions record ambient conversations does not end the debate. The controversy exposes a bigger question for the connected-TV industry: how…
New US luxury store openings fell 46% year over year in the first half of 2026, to 123,334 square feet from 227,000 square feet a year…
PUMA and Saudi football giant AL-HILAL have unveiled their 2026/27 third kit, and the standout feature isn’t the cut or the colorway — it’s the chemistry.…
Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…
Rakbank has unveiled a new brand identity, its most significant repositioning in over a decade, as the UAE lender looks to differentiate itself in an increasingly…
When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…
Twitch is tearing down the wall between “Partner” and everyone else. The livestreaming platform announced today that sponsorships — long reserved for its top-tier Partners, are…
Bvlgari’s new chief executive Laura Burdese is betting on consistency rather than constant novelty as the Italian jeweller and watchmaker seeks to sustain growth in a…
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