Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial execution, accelerate innovation and develop talent across the region.
Nadifi brings more than two decades of experience in the fast-moving consumer goods (FMCG) sector. He previously served as managing director of Mondelēz’s Morocco business from October 2020 to September 2026, overseeing business performance and year-on-year growth.
Before joining Mondelēz, Nadifi held leadership roles at Procter & Gamble, PepsiCo and Reckitt Benckiser across the Maghreb region. From 2013 to 2020, he was chief operating officer of Varun Beverages Morocco, PepsiCo’s bottling partner in the country.
“The Gulf offers significant opportunities for our snacking business, with demand for convenience and premium experiences, alongside the expansion of digital commerce, creating new ways to reach consumers and provide them with their snacking needs,” said Ihab Amin, president, Middle East, North Africa and Pakistan, Mondelēz International.
“Othmane’s commercial insight and leadership experience will help us respond to these opportunities through relevant innovation and stronger execution across our markets.”
Commenting on his appointment, Nadifi said: “Our ambition is to build on the strength of our established business while identifying new opportunities across categories and channels. We will continue to grow our brands, strengthen our partnerships with customers and invest in the capabilities of our teams.”
