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Tiktok

SRMG Media Solutions signs TikTok advertising partnership in Saudi Arabia

SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has signed a commercial agreement with TikTok to provide brands…

NEWS

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS

TikTok launches AI-powered Symphony Agent, expands creative tools across MENA

At the Cannes Lions 2026 festival, TikTok unveiled Symphony Agent, its new agentic AI solution designed to help brands transform cultural insights into high-performing marketing campaigns…

NEWS

Brave ideas backed by data will define Cannes winners: Youssef Gadallah

As Cannes Lions 2026 unfolds, the global creative industry is navigating a new era shaped by data, creators, platform-first storytelling and measurable business impact. In this…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Don’t make these 5 mistakes when explaining the social media ban to children

Purva Grover Foremost, start by placing yourself in the shoes of children. They are angsty, convinced they already know better than adults, and have grown up…

THE-VIEW

TikTok removes 11.7 million violative videos across MENA in Q4 2025

TikTok removed more than 11.7 million videos that violated its Community Guidelines across five Middle Eastern countries during the fourth quarter of 2025, according to the…

NEWS

It’s time for brands to create worlds, not campaigns

Nobody opens Instagram hoping to be ambushed by their favourite real estate promo. Nobody taps TikTok thinking, “I really hope a logistics company posted a cheeky…

THE-VIEW

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

TikTok launches Community Fest 2026 to help creators grow LIVE audiences

TikTok has announced the return of Community Fest, a summer-long initiative aimed at helping creators build stronger communities through educational workshops and in-app competitions on TikTok…

NEWS

TikTok emerges as key platform for football fans ahead of FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…

NEWS

From hidden cafés to secret beach spots: TikTok’s viral Eid guide for the UAE

As residents across the UAE prepare for the Eid Al Adha holidays, many are turning to TikTok for ideas on where to eat, visit, and spend…

NEWS

From ‘Add to Cart’ to ‘Convince Me’: New TikTok report signals retail shake-up

A new global trends report by TikTok points to a decisive shift in consumer behaviour, with audiences moving away from impulse-driven “little treat” spending toward more…

INSIGHTS

The great unbundling: Decoding the future of audience engagement

The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…

THE-VIEW
Trends
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