New platform offers exclusive deals, free shipping and personalised shopping features
TikTok has launched a standalone shopping app in four Asian markets as it steps up its e-commerce ambitions and seeks to strengthen its competition with established online retailers such as Amazon and Temu.
The new TikTok Shop app is available on iOS and Android devices in Singapore, Malaysia, Thailand and the Philippines, according to a report by TechCrunch.
The app allows users to discover and purchase products through personalised recommendations, livestream shopping and short-form videos. It also includes features such as order tracking and customer support.
TikTok is offering app-exclusive deals, free shipping and secure payment options to encourage users to shop through the dedicated platform rather than its main social media app.
The launch marks another step in TikTok’s efforts to expand its e-commerce business by combining social media content with online shopping.
