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Tiktok

Brave ideas backed by data will define Cannes winners: Youssef Gadallah

As Cannes Lions 2026 unfolds, the global creative industry is navigating a new era shaped by data, creators, platform-first storytelling and measurable business impact. In this…

CANNES-LIONS

Don’t make these 5 mistakes when explaining the social media ban to children

Purva Grover Foremost, start by placing yourself in the shoes of children. They are angsty, convinced they already know better than adults, and have grown up…

THE-VIEW

TikTok removes 11.7 million violative videos across MENA in Q4 2025

TikTok removed more than 11.7 million videos that violated its Community Guidelines across five Middle Eastern countries during the fourth quarter of 2025, according to the…

NEWS

It’s time for brands to create worlds, not campaigns

Nobody opens Instagram hoping to be ambushed by their favourite real estate promo. Nobody taps TikTok thinking, “I really hope a logistics company posted a cheeky…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

TikTok launches Community Fest 2026 to help creators grow LIVE audiences

TikTok has announced the return of Community Fest, a summer-long initiative aimed at helping creators build stronger communities through educational workshops and in-app competitions on TikTok…

NEWS

TikTok emerges as key platform for football fans ahead of FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…

NEWS

From hidden cafés to secret beach spots: TikTok’s viral Eid guide for the UAE

As residents across the UAE prepare for the Eid Al Adha holidays, many are turning to TikTok for ideas on where to eat, visit, and spend…

NEWS

From ‘Add to Cart’ to ‘Convince Me’: New TikTok report signals retail shake-up

A new global trends report by TikTok points to a decisive shift in consumer behaviour, with audiences moving away from impulse-driven “little treat” spending toward more…

INSIGHTS

The great unbundling: Decoding the future of audience engagement

The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…

THE-VIEW

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES

Brands need to adjust, not disappear: Nikita Phulwani

As geopolitical tensions and economic uncertainty reshape consumer sentiment, brands are being forced to rethink how they communicate. In this interview, Nikita Phulwani, CEO and founder…

NEWS

Gen Z shows signs of fatigue with TikTok as privacy worries grow

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of…

BRANDED
Trends
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