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Tiktok

The great unbundling: Decoding the future of audience engagement

The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…

THE-VIEW

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES

Brands need to adjust, not disappear: Nikita Phulwani

As geopolitical tensions and economic uncertainty reshape consumer sentiment, brands are being forced to rethink how they communicate. In this interview, Nikita Phulwani, CEO and founder…

NEWS

Gen Z shows signs of fatigue with TikTok as privacy worries grow

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of…

BRANDED
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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MENA creators go global: Dubai and Riyadh talents join TikTok’s Discover List 2026

TikTok has named two Arab creators – Dubai-based food creator Ramy Soli and Riyadh-based culture shaper Yasmeen Al Shafai – to its global Discover List 2026,…

NEWS

TikTok’s 2026 forecast flags authenticity, emotional value as key to Middle East brand growth

TikTok has identified authenticity, intentional discovery and emotional value as the defining forces shaping digital culture and commerce across the Middle East in 2026, according to…

NEWS

TikTok-Enabled SMBs Add $300 Million to UAE Economy, Support Over 7,000 Jobs

TikTok-enabled small and medium-sized businesses (SMBs) contributed $300 million to the UAE economy and supported more than 7,000 jobs, according to TikTok’s UAE Economic Impact Report…

NEWS

EU says WhatsApp to face stricter content rules

WhatsApp is set to face greater EU scrutiny after the European Commission on Monday added the platform to its list of digital firms big enough to…

NEWS

TikTok Ad Awards 2025 honour GCC’s most creative campaigns

 TikTok hosted the TikTok Ad Awards 2025 on Wednesday night at the KAFD Conference Center in Riyadh, celebrating the most creative and effective advertising campaigns from…

NEWS

TikTok Awards MENA 2025 Honour 33 Creators Across 11 Categories

TikTok on Thursday hosted the TikTok Awards MENA 2025 at The Gate, DIFC, recognising 33 creators across 11 categories for their impact on digital culture in…

NEWS

Cartoon Network Renews The Wonderfully Weird World of Gumball for Two More Seasons

Cartoon Network has greenlit two additional seasons of its animated comedy series The Wonderfully Weird World of Gumball for international audiences. Seasons three and four will…

NEWS

The Marketing + Media Alliance announces SMARTIES™ X Global 2025 winners

New York: The Marketing + Media Alliance (MMA) on Thursday announced the winners of the SMARTIES™ X Global 2025 Awards, recognising the world’s most effective and…

NEWS

TikTok signs joint venture deal to end US ban threat

TikTok’s Chinese owner ByteDance agrees to the new entity with Abu-Dhabi-based MGX, Oracle and Silverare on board as major investors. TikTok said Thursday it has signed…

NEWS
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