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Tiktok

How K-Beauty turned a trend into a 53% growth story

Korean beauty products, popularly known as K-Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past two years, according…

NEWS

The creator economy is growing up and the UAE is leading the next chapter

TikTok says the future belongs to creators who think like entrepreneurs, while new RedSeer research reveals the platform is contributing AED 1.1 billion to the UAE…

INSIGHTS

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

NEWS

SRMG Media Solutions signs TikTok advertising partnership in Saudi Arabia

SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has signed a commercial agreement with TikTok to provide brands…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS

TikTok launches AI-powered Symphony Agent, expands creative tools across MENA

At the Cannes Lions 2026 festival, TikTok unveiled Symphony Agent, its new agentic AI solution designed to help brands transform cultural insights into high-performing marketing campaigns…

NEWS

Brave ideas backed by data will define Cannes winners: Youssef Gadallah

As Cannes Lions 2026 unfolds, the global creative industry is navigating a new era shaped by data, creators, platform-first storytelling and measurable business impact. In this…

CANNES-LIONS

Don’t make these 5 mistakes when explaining the social media ban to children

Purva Grover Foremost, start by placing yourself in the shoes of children. They are angsty, convinced they already know better than adults, and have grown up…

THE-VIEW

TikTok removes 11.7 million violative videos across MENA in Q4 2025

TikTok removed more than 11.7 million videos that violated its Community Guidelines across five Middle Eastern countries during the fourth quarter of 2025, according to the…

NEWS

It’s time for brands to create worlds, not campaigns

Nobody opens Instagram hoping to be ambushed by their favourite real estate promo. Nobody taps TikTok thinking, “I really hope a logistics company posted a cheeky…

THE-VIEW

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

TikTok launches Community Fest 2026 to help creators grow LIVE audiences

TikTok has announced the return of Community Fest, a summer-long initiative aimed at helping creators build stronger communities through educational workshops and in-app competitions on TikTok…

NEWS

TikTok emerges as key platform for football fans ahead of FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…

NEWS
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