Hoda Rizk As the creator economy grows, PR and marketing agencies are quietly becoming its most powerful architects. What began as execution and talent…

Content creators and advertisers operating in the UAE have until January 31, 2026 to obtain the mandatory Advertiser Permit, failing which they could face…

The creator economy has moved well beyond likes and follower counts. In 2026, creators are becoming enterprises, AI is reshaping how stories are planned…

The Middle East’s media and entertainment industry is expected to witness steady growth over the coming years, driven by rising digital consumption, expanding gaming…

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the trillion-dollar threshold, marketers are being…

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of…

Shahid, Disney+ and OSN+ have announced a first-of-its-kind streaming bundle for audiences across the Gulf Cooperation Council, bringing content from all three platforms under…

Monks, the global digital operating brand of S4 Capital, has expanded its Middle East and Africa footprint with the launch of a new office…

New York: The Marketing + Media Alliance (MMA) on Thursday announced the winners of the SMARTIES™ X Global 2025 Awards, recognising the world’s most…

CARMA said 56% of global coverage carried a positive tone, with major outlets including Bloomberg, CNBC and Reuters highlighting Saudi Arabia’s ambitions Global media…

CNN International Commercial has released findings from a new global research study showing that audiences across the world are placing greater value on international…

The Digital Media Forum (DMF) and the MENA Digital Awards (MDA) have jointly announced the start of their 2025 cycle, unveiling the theme ‘Digital…