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Google brings AI shopping assistant into YouTube ads

The US beta, announced on September 16, is available to selected advertisers running eligible Demand Gen campaigns connected to Merchant Center product feeds. The move brings…

NEWS

Google Gemini campaign featuring Shah Rukh Khan highlights AI’s potential for users

Google Gemini has launched a campaign featuring Bollywood actor Shah Rukh Khan to showcase how artificial intelligence can be used to turn everyday ideas and ambitions…

NEWS

AI leaders urge US government to prepare safeguards as automation accelerates

More than 1,100 employees and leaders from major artificial intelligence companies, including OpenAI, Anthropic, Google, Meta, Microsoft, Mistral and Thinking Machines, have signed a public statement…

INSIGHTS

Google expands AI disclosure labels across Search, YouTube, Discover ads

Google has expanded its AI transparency efforts by rolling out labels that identify advertisements created or edited using artificial intelligence across its advertising platforms. Users can…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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What 600 marketers revealed about the industry’s biggest blind spot

Marketing teams are under growing pressure to justify every dollar they spend, yet many are still prioritizing what is easiest to measure over what delivers sustainable…

INSIGHTS

ABG joins Google’s priority flagger program to strengthen ad safety in GCC

The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming the region’s independent advertising body to participate in the initiative aimed at improving…

NEWS

Dubai, Google launch initiative to boost visibility of local food businesses

The Dubai Department of Economy and Tourism (DET) and Google have launched “Map Your Dubai: Insider Edition”, a new initiative aimed at supporting Dubai’s local food…

NEWS

“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers

How can marketers preserve authenticity, creativity, and emotional connection in an AI-powered ecosystem? For Eva Lukai, Senior Account Executive at Google, the answer lies not in…

INSIGHTS

Meta set to overtake Google in global ad revenue for the first time

Meta is projected to surpass Google in global digital advertising revenue for the first time in 2026, marking a significant shift in the online advertising landscape…

NEWS

Google unveils Gemini-powered ad formats for AI-driven search experience

Google has announced a new suite of Gemini-powered advertising formats for search, signaling a major shift toward AI-generated, conversational ads designed to integrate directly into its…

NEWS

Google expands Gemini AI features across Arab world

Google unveiled a series of artificial intelligence updates at Google I/O 2026, including the rollout of new Gemini AI products and services across the Arab World.…

NEWS

Google Marketing Live to spotlight AI-powered advertising tools as competition intensifies

Google is set to host Google Marketing Live 2026 on May 20, with keynote sessions from Vidhya Srinivasan and Philipp Schindler, as the tech giant deepens…

NEWS

Google unveils new AI-era measurement tools for marketers

Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly AI-driven marketing landscape, as reported by…

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