The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming the region’s independent advertising body to participate in the initiative aimed at improving brand safety and consumer trust across the UAE and GCC.
The Priority Flagger Program provides participating organisations with a dedicated channel to report Google Ads that may violate Google’s content and abuse policies. Once a report is submitted, Google reviews the flagged advertisement, informs the organisation of the outcome and any action taken, and allows further feedback or appeals where necessary.
ABG said its inclusion in the programme aligns it with similar industry self-regulatory and advertising organisations that Google works with in countries including the United Kingdom, Turkey, Cyprus and the United States. The move extends the company’s global network of trusted partners into the Middle East.
“Being a Priority Flagger in our region is a recognition of the role ABG plays in championing responsible, brand-safe advertising across the UAE and GCC. This collaboration with Google gives our industry a direct, trusted channel to help protect consumers and uphold the standards our members are committed to, and it strengthens ABG’s position as the region’s central platform for advancing ethical and future-ready marketing,” said Eleni Kitra, CEO and Executive Director of ABG.
According to ABG, its participation in the programme strengthens its role as a trusted partner for advertisers and digital platforms in the region, while supporting a safer digital advertising ecosystem that protects consumers and promotes industry standards.
