CNN has announced a strategic multi-year partnership with Google to explore how generative artificial intelligence can help audiences discover and engage with its journalism.
Under the agreement, CNN will provide enhanced content rights to support experimental features in Google products, enabling the companies to explore new ways of reaching audiences through CNN’s news coverage.
“With this partnership we’re unlocking new pathways for audiences to access CNN’s unparalleled journalism while being compensated for the delivery and use of our unique intellectual property in connection with AI products,” said Sam Felix, Senior Vice President, Strategic Partnerships and Business Development.
“Google’s innovation with generative AI has changed how people discover information and content, and now those tools will help us explore new ways to discover and engage audiences.”
The partnership aligns with CNN’s AI strategy, which focuses on protecting its intellectual property while exploring commercial opportunities arising from the technology.
CNN said it is actively embracing the opportunities presented by AI and has established multiple commercial partnerships, while continuing discussions with other industry players it considers responsible partners.
