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What 600 marketers revealed about the industry’s biggest blind spot

Marketing teams are under growing pressure to justify every dollar they spend, yet many are still prioritizing what is easiest to measure over what delivers sustainable…

INSIGHTS

ABG joins Google’s priority flagger program to strengthen ad safety in GCC

The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming the region’s independent advertising body to participate in the initiative aimed at improving…

NEWS

Dubai, Google launch initiative to boost visibility of local food businesses

The Dubai Department of Economy and Tourism (DET) and Google have launched “Map Your Dubai: Insider Edition”, a new initiative aimed at supporting Dubai’s local food…

NEWS

“Humans should stay in the lead”: Google’s Eva Lukai on AI and hyper-informed consumers

How can marketers preserve authenticity, creativity, and emotional connection in an AI-powered ecosystem? For Eva Lukai, Senior Account Executive at Google, the answer lies not in…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Meta set to overtake Google in global ad revenue for the first time

Meta is projected to surpass Google in global digital advertising revenue for the first time in 2026, marking a significant shift in the online advertising landscape…

NEWS

Google unveils Gemini-powered ad formats for AI-driven search experience

Google has announced a new suite of Gemini-powered advertising formats for search, signaling a major shift toward AI-generated, conversational ads designed to integrate directly into its…

NEWS

Google expands Gemini AI features across Arab world

Google unveiled a series of artificial intelligence updates at Google I/O 2026, including the rollout of new Gemini AI products and services across the Arab World.…

NEWS

Google Marketing Live to spotlight AI-powered advertising tools as competition intensifies

Google is set to host Google Marketing Live 2026 on May 20, with keynote sessions from Vidhya Srinivasan and Philipp Schindler, as the tech giant deepens…

NEWS

Google unveils new AI-era measurement tools for marketers

Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly AI-driven marketing landscape, as reported by…

NEWS

Red Hat accelerator joins Google startup cloud program

Red Hat, a leading provider of enterprise open-source software, has said that The Open Accelerator has joined the Google Cloud for Startups Cloud Program, expanding support…

NEWS

Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East

Omnicom Advertising and Google have launched an AI-powered creative intelligence system in the Middle East, with plans to expand it across Africa, the Middle East and…

NEWS

Google used Gemini to block 8.3 billion ads in 2025

Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the…

NEWS

Google introduces privacy-focused Personal Intelligence in Arab markets

Google has announced the launch of Personal Intelligence to users in the Arab world, extending a feature introduced earlier this year in the United States to…

NEWS
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