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CPG and FMCG after the storm: the battle for the Gulf shopper

For CPG companies, the past six months’ disruption has created a more complicated challenge than selling to a cautious consumer. The shift is visible in the…

INSIGHTS

Retail media is selling proof. Brands say they’re still waiting for all of it

At Precision Media’s first Retail Media Summit on Monday, the group’s leaders and their biggest brand partners argued that the region’s ad money will follow proof…

INSIGHTS

Allianz Egypt launches silver jubilee campaign with McCANN Cairo

Allianz Egypt has launched a campaign to mark its 25th anniversary in the country, using humour and everyday situations to highlight how insurance can provide peace…

NEWS

Social is the middle of your universe: Stop treating it as an afterthought

Most brands still treat Social as an afterthought or a box on a checklist. The campaign is over, the film has been cut, the press release…

THE-VIEW
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Mondelēz appoints Othmane Nadifi as Gulf managing director

Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial execution, accelerate innovation and develop…

BRANDS

Publicis targets 25% reduction in manual tasks through AI

Publicis Groupe plans to use artificial intelligence (AI) to reduce manual and repetitive tasks by 25%, while continuing to invest in its workforce, CEO Arthur Sadoun…

NEWS

Banking the risk-conscious consumer: Why legacy scale and fintech agility must converge in GCC

The post-Iran-Gulf conflict environment has complicated how GCC banks market themselves, against an economic backdrop weaker than at the start of 2026. Commenting on this climate…

INSIGHTS

Dubai Media expands its advertising offer through gaming and creator partnerships

Dubai Media has partnered with Livewire to expand its advertising offering in the UAE, combining gaming technology, in-game media, creator collaborations and interactive experiences with its…

NEWS

AI will make content abundant, but human creativity will drive value

As artificial intelligence makes content creation faster and cheaper, the real value in media and entertainment will lie in human creativity, distinctive intellectual property, trusted brands…

INSIGHTS

When demand drops, there’s nothing left to harvest

Despite continuing political and economic uncertainty, Christian Fedorczuk, CEO of PHD MENA, remains bullish on the GCC, arguing that strong fundamentals, ambitious national agendas and a…

INSIGHTS

Hitting the retail reset button

The economic fallout from regional conflicts and geopolitical friction is starkly reflected in the IMF’s April 2026 forecasts, which project GCC GDP growth slowing to 1.8%…

INSIGHTS

Can AI replace advertising agencies? Marketing leaders explain what still matters

Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly expect AI to be embedded in everyday workflows and are…

COMMUNICATE-AI-HUB

GCC app revenue grows 41%, nearly twice global pace: report

In-app purchase revenue across the Gulf Cooperation Council (GCC) grew 41 percent between the first quarter of 2024 and the first quarter of 2026, nearly twice…

INSIGHTS
Trends
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