Fmcg - Communicate Online
Fmcg

Why winning in Egypt starts long before the campaign

Egypt’s FMCG market does not behave like a textbook case. It behaves like a living system: fast-moving, unpredictable, and shaped as much by resilience as by…

CPG-FMCG

Packaging choices quietly drive consumer decisions: Chandon

In crowded CPG markets, small product decisions often matter more than big campaigns. In an interview with Communicate, Pierre Chandon, Professor of Marketing and The L’Oréal…

CPG-FMCG

Only an idea that solves a business problem gets funded: Fred Roberto

Fred Roberto, Executive Creative Director at TBWA, explains why the most powerful creative ideas in CPG today are the ones engineered to stretch, sell, and survive…

CPG-FMCG

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
+

In search of performance

Why FMCG growth still depends on memory, attention, and long-term brand building—not dashboards alone. I started my career in the 90s working with the Harvard of…

INSIGHTS

The 2026 playbook for FMCG crisis marketing

Ad and PR agencies are suddenly finding themselves having to defend brand equity, product pricing and sales targets in a volatile environment with unpredictable outcomes. By…

NEWS

FMCG brands rethink strategy as Middle East crisis deepens

The 2026 Iran crisis is not just a geopolitical event. It is a structural stress test for the region’s retail marketing and communications industry, writes Hadi…

CPG-FMCG

RIP Google Search bar

Google has ceded its power for initial product discovery to a trio of social search platforms: YouTube, TikTok, and Instagram. By Hadi Khatib Three in 10…

NEWS

UAE minister inspects Carrefour food stocks, says supplies stable

UAE Economy and Tourism Minister Abdulla bin Touq Al Marri visited a Carrefour distribution centre to review food supplies, procurement systems and stock levels as part…

CPG-FMCG

AI-driven search alters path to purchase in online retail, study finds

Generative artificial intelligence tools are reshaping how consumers discover products and shop online, according to new research from Euromonitor International. The research, published through the company’s…

CPG-FMCG

Dynamic pricing bots turn FMCG competition into millisecond battles

Traditional FMCG ‘price wars’ were once fought over TV commercials and billboards. Today’s market share showdowns have migrated to silent, algorithmic battlefields, writes Hadi Khatib. The…

CPG-FMCG

How the Israel-US-Iran Conflict Is Impacting GCC Consumer Markets

The escalating conflict involving the United States, Israel and Iran has evolved into more than a geopolitical confrontation. For the economies of the Gulf Cooperation Council…

CPG-FMCG

FMCG company GRM Overseas acquires GRM Arabia FZCO to boost Middle East expansion

GRM Overseas Limited has acquired Dubai-based GRM Arabia FZCO, strengthening its international expansion plans and establishing a dedicated base in the Middle East. In a statement…

CPG-FMCG
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data