Only an idea that solves a business problem gets funded: Fred Roberto
Fred Roberto, Executive Creative Director at TBWA, explains why the most powerful creative ideas in CPG today are the ones engineered to stretch, sell, and survive…
CPG-FMCG
Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold
In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…
CPG-FMCG
In search of performance
Why FMCG growth still depends on memory, attention, and long-term brand building—not dashboards alone. I started my career in the 90s working with the Harvard of…
INSIGHTS
