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Dubai

Michelin’s Dubai controversy shows how quickly a global brand can lose trust

Michelin’s reputation has been built over decades on a simple proposition: diners can trust its judgement. But the inclusion of 16 closed restaurants in the 2026…

INSIGHTS

HYVE launches media agency in Dubai and Riyadh

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, data, customer experience and artificial intelligence (AI)…

NEWS

“You’re under-using it”: Jawad Hassan on why brands must rethink OOH

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is reshaping everything from media planning to pricing. Yet brands risk…

INSIGHTS

Dubai sets new rules for outdoor ads, bans misleading claims and inappropriate imagery

Dubai Municipality has introduced new guidelines to regulate outdoor advertising across the emirate, setting standards for advertising language, promotional claims, images, clothing, digital displays and the…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Marketers urged to align media spending with changing consumer behavior

Marketers risk undermining long-term brand growth by continuing to favour familiar media channels over those that better reflect changing consumer behavior, according to discussions at The…

NEWS

AI is changing how travellers choose destinations, tourism leaders say

Artificial intelligence is changing the way travellers discover destinations, compare hotels and plan holidays, prompting tourism marketers to rethink how they build visibility and influence decisions.…

COMMUNICATE-AI-HUB

WPP Media announces NextM’s Dubai return for November

WPP Media will hold the third edition of its regional NextM event in Dubai on November 12, bringing together clients and business partners to explore developments…

NEWS

AI will make content abundant, but human creativity will drive value

As artificial intelligence makes content creation faster and cheaper, the real value in media and entertainment will lie in human creativity, distinctive intellectual property, trusted brands…

INSIGHTS

ABG’s Marketer of the Future to examine AI’s impact on marketing

The Advertising Business Group (ABG) will bring together senior marketing, media and technology leaders in Dubai on 29 October for its Marketer of the Future 2026…

NEWS

AI isn’t the idea: Yohan Wadia urges creativity before technology

Artificial intelligence may be transforming advertising production, but marketers risk losing sight of what makes a campaign effective if they allow the technology to dictate the…

COMMUNICATE-AI-HUB

AI influencers scale content, but human creators own trust, say marketing leaders

Artificial intelligence can generate content at unprecedented speed, but marketing leaders believe its ability to replace human influencers remains limited by one essential factor: trust. At…

COMMUNICATE-AI-HUB

Nvidia’s Basil Fateen: In the AI race, the real moat is no longer the model

The AI industry may still be obsessed with which model is smartest, fastest or most powerful. But for Basil Fateen, head of startups and venture capital…

INSIGHTS

Elevision launches two digital advertising screens at Dubai Design District

Elevision has launched two roadside digital out-of-home (DOOH) screens at the North and South entrances of Dubai Design District (d3), expanding its advertising network across the…

NEWS
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