Dubai-based marketing and public relations agency JCRADS & PARTNERS has been appointed as the public relations agency for Anantara Downtown Dubai Hotel.
Under the partnership, the agency will oversee the hotel’s strategic communications, media relations and brand storytelling, aiming to strengthen its positioning in Dubai’s luxury hospitality market.
Located in Business Bay, near Downtown Dubai and the Burj Khalifa, the five-star property features 252 renovated rooms and suites, multiple dining outlets, a spa, swimming pool and fitness facilities. Its meeting and event spaces, including the Mirage Ballroom, can accommodate gatherings of up to 550 guests.
JCRADS & PARTNERS will develop and implement a PR strategy covering luxury travel, lifestyle, gastronomy, wellness and business hospitality, targeting local and international audiences.
Commenting on the appointment, Josh Craddock, Founder and Managing Director of JCRADS & PARTNERS, said, “We’re delighted to welcome Anantara Downtown Dubai Hotel to our portfolio. With its strong international reputation and exceptional hospitality offering, it’s an exciting addition to the agency. We look forward to building a close partnership with the team and creating meaningful opportunities to showcase what makes the property so distinctive.”
Manish Jha, General Manager of Anantara Downtown Dubai Hotel, said, “We are pleased to welcome JCRADS & PARTNERS as our PR partner as we continue to strengthen Anantara Downtown Dubai Hotel’s positioning within the city’s luxury hospitality landscape. With our recently enhanced facilities and diverse guest experiences, we look forward to working together to bring a fresh perspective to our communications”.
