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Digital

Sumwon Studios sets Dubai as global headquarters hub

Sumwon Studios has named Dubai as its global headquarters, marking its next phase of expansion as the company targets $1 billion in revenue by 2028. The…

NEWS

Dubai Culture tops government digital experience rankings

Dubai Culture and Arts Authority ranked first among Dubai government entities in digital customer experience under the Dubai Government Digital Maturity Assessment 2025, achieving a score…

NEWS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS

AI, authenticity and omnichannel to transform CPG

Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Hypermedia launches integrated digital revenue function to boost programmatic growth

Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated Digital Revenue Function aimed at strengthening its unified and…

NEWS

Brands must stay easy to choose, find, and trust: Ramzi Ramadan

As geopolitical uncertainty, digital disruption, and shifting consumer loyalties reshape the GCC marketplace, brands are being forced to rethink how they drive both visibility and sales.…

NEWS

National Geographic Society partners with Amazon Web Services to digitize historic media archives

The National Geographic Society has announced a partnership with Amazon Web Services (AWS) to digitise and centralise its vast collection of historic media assets as part…

NEWS

UAE firms turn to performance marketing for predictable revenue

Businesses across the UAE are becoming more intentional about marketing spend, with a growing number investing in performance marketing to maintain consistent lead flow and revenue…

THE-VIEW

Yango Tech launches industrial AI agents to support UAE’s digital workforce push

Yango Tech, a B2B technology solutions provider under Yango Group, has announced the launch of a new business unit focused on developing and deploying autonomous industrial…

BRANDS

‘Not on myPhone’ campaign urges people to delete photos to cut digital carbon footprint

A new campaign launched in the UK is encouraging people to delete unnecessary photos and videos from their phones to help reduce the environmental impact of…

NEWS

The Future of DOOH Is Context, Not Coverage

Niall Sallam As cities become more connected and behaviour around public spaces becomes more predictable, Digital Out of Home has entered a new phase. The value…

THE-VIEW

Middle East conflict clouds 2026 global ad outlook despite stronger US forecast

Global advertising growth projections for 2026 are facing fresh uncertainty after escalating conflict in the Middle East, even as revised forecasts point to stronger-than-expected spending in…

NEWS

New Algorithmic Era: Growth Persists Despite Geopolitics as AI Becomes Advertising’s Operating System

AI-driven optimisation, closed-loop measurement and platform ecosystems are reshaping budgets worldwide, sending global advertising beyond the $1 trillion threshold. According to a forecast by Dentsu, global…

NEWS
Trends
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