Strategic communications advisory firm Bold Group subsidiary Bold Influence and MAZ NEXA have signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at delivering integrated communications and digital transformation solutions across Saudi Arabia, the wider region, and international markets.
The partnership seeks to combine strategic communications expertise with digital transformation and performance marketing capabilities to serve businesses and government entities. The collaboration comes amid rapid technological changes in the communications and marketing sectors and aligns with the objectives of Saudi Vision 2030.
Under the non-exclusive agreement, the two companies will work together to develop an integrated framework for communications and digital services while contributing to the enhancement of local content and innovation.
Commenting on the partnership, Abeer Alessa, Co-Founder and Chief Executive Officer of Bold Group, said: “This strategic partnership between Bold Influence and MAZ NEXA reflects Bold Group’s steadfast commitment to driving innovation and growth within the regional communication and digital media market. We view this MoU not merely as a bilateral collaboration, but as a deliberate investment and commercial step aimed at shaping new standards for delivering integrated advisory and digital services. This aligns with the massive economic momentum taking place in the Kingdom of Saudi Arabia as a prime hub for global investors and corporations. By enabling our entities and sister companies to exchange expertise and build effective partnerships, we are establishing an agile business environment capable of exporting the best communication and digital practices from Riyadh to regional and international markets”.
Majdi Ghraizi, Co-Founder and General Manager of Bold Influence, said: “The communications sector today is no longer confined to drafting traditional media messages. Instead, it fundamentally relies on how seamlessly these messages integrate with advanced digital tools to guarantee their reach and impact both locally and globally. Our partnership with MAZ NEXA represents a true response to the radical shifts occurring within the strategic communications sector in Saudi Arabia, which has become the center of global attention as a vibrant hub for digital and media innovation. Through this integration, we aim to empower organizations to build a solid and sustainable reputation via communication strategies anchored in agile digital solutions capable of measuring impact with utmost precision”.
For his part, Eng. Abdulsalam Mazro Al-Mazro, Chairman of MAZ NEXA, said: “This partnership represents an important step in MAZ NEXA’s journey to build a more integrated model for the future of communications, digital transformation, and business growth. In today’s market, organizations need more than visibility. They need strategic clarity, digital intelligence, measurable performance, and trusted communication that strengthens their reputation and accelerates their growth. Through our collaboration with Bold Influence, we aim to contribute to the development of a Saudi led model that combines local market understanding with global standards, in line with the ambitions of Saudi Vision 2030 and the Kingdom’s growing position as a regional and international hub for innovation, investment, and business transformation”.
Ahmad Almazro, Co-Founder and CEO of MAZ NEXA, added: “At MAZ NEXA, we believe that the future of brand growth lies in the ability to connect strategic communication with data, technology, and performance. Our role is not only to manage digital platforms or execute campaigns, but to build intelligent digital ecosystems that help organizations understand their audiences, strengthen their market presence, and measure impact with accuracy. This partnership with Bold Influence allows us to combine deep strategic communications expertise with MAZ NEXA’s capabilities in digital transformation, performance marketing, user experience, search visibility, and analytics. Together, we are creating an integrated offering that supports organizations in building stronger reputations, smarter digital journeys, and more sustainable business growth”.
The MoU provides for a broad integration of services. Bold Influence will contribute expertise in communication strategy development, reputation management, corporate messaging, executive positioning, and thought leadership programmes. MAZ NEXA, meanwhile, will provide capabilities in digital platform management, website development and optimisation, user experience design, search engine optimisation, analytics, and performance-driven digital marketing.
The companies said the partnership is intended to help organisations strengthen their communications, improve digital performance, and support long-term business growth in Saudi Arabia and beyond.
