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Digital

AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS

du wins global accolades for brand, digital transformation efforts

UAE telecom and digital services provider du has secured two international recognitions, highlighting its brand-building efforts and expanding role in the country’s digital transformation. The company…

NEWS

Bold Influence, MAZ NEXA sign strategic partnership to offer integrated communications and digital solutions

Strategic communications advisory firm Bold Group subsidiary Bold Influence and MAZ NEXA have signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at…

NEWS

MENA digital advertising spend reaches $8.18 Bn in 2025: report

The Middle East and North Africa (MENA) region has emerged as the world’s fastest-growing digital advertising market, with total digital ad spend reaching $8.185 billion in…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Gulf markets accelerate global digital commerce transformation

The Middle East is among the regions helping drive the convergence of social commerce, quick commerce, super apps and AI-powered retail systems, as digital shopping channels…

NEWS

Sumwon Studios sets Dubai as global headquarters hub

Sumwon Studios has named Dubai as its global headquarters, marking its next phase of expansion as the company targets $1 billion in revenue by 2028. The…

NEWS

Dubai Culture tops government digital experience rankings

Dubai Culture and Arts Authority ranked first among Dubai government entities in digital customer experience under the Dubai Government Digital Maturity Assessment 2025, achieving a score…

NEWS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS

AI, authenticity and omnichannel to transform CPG

Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…

INSIGHTS

Hypermedia launches integrated digital revenue function to boost programmatic growth

Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated Digital Revenue Function aimed at strengthening its unified and…

NEWS

Brands must stay easy to choose, find, and trust: Ramzi Ramadan

As geopolitical uncertainty, digital disruption, and shifting consumer loyalties reshape the GCC marketplace, brands are being forced to rethink how they drive both visibility and sales.…

NEWS

National Geographic Society partners with Amazon Web Services to digitize historic media archives

The National Geographic Society has announced a partnership with Amazon Web Services (AWS) to digitise and centralise its vast collection of historic media assets as part…

NEWS

UAE firms turn to performance marketing for predictable revenue

Businesses across the UAE are becoming more intentional about marketing spend, with a growing number investing in performance marketing to maintain consistent lead flow and revenue…

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