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creator

Abu Dhabi signs Animotion MENA AI storytelling pact

Creative Media Authority (CMA), Abu Dhabi, has signed a memorandum of understanding with Animotion MENA to strengthen the emirate’s position as a hub for next-generation storytelling…

NEWS

Halo AI appoints Rouhana El Hage associate partner

Halo AI has appointed Rouhana El Hage as associate partner, as the company looks to expand its creator-focused ecosystem and accelerate platform growth. El Hage, who…

NEWS

AI, authenticity, and judgment: Inside Dubai’s creative brunch where campaigns get built in real time

Dubai has built its reputation on speed, scale, and making ideas happen. And increasingly, it does AI with a side of pragmatism. That much was clear…

NEWS

Reach to revenue: Rise of the creator commerce

Influencer and creator marketing has transitioned from an experimental tactic aimed at delivering brand awareness for products and services to a strategic performance channel. Previously, established…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Six big takeaways from WARC’s Future of Media 2026 report

The global media landscape is undergoing a structural shift as artificial intelligence, retail media and platform ecosystems reshape how brands reach consumers, according to a new…

NEWS

Meta pushes Facebook to prioritize original creators, crack down on copycats

As the battle for creator loyalty intensifies across social platforms, Meta Platforms is sharpening its strategy on Facebook: reward originality and make it harder for copycat…

NEWS

Cultural access, not scale, will define effectiveness of agencies: Vijay Subramaniam

In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how culture-led storytelling, creator power, and real-time relevance are redefining…

NEWS

Creator economy 2026 shows promise, shifts gears

Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke experiences. Creator-curated bundles will be personalized…

NEWS

X Revamps Creator Payouts, Announces $1 Million Reward for Top Article

Elon Musk-owned social media platform X has unveiled a revamped monetisation model for content creators, including a $1 million reward for the top-performing article, as it…

NEWS

Key CES 2026 takeaways: Creators, first-party data and AI reshape advertising

CES 2026 reinforced how quickly advertising, media, and marketing are being reshaped by creators, data, and artificial intelligence. From creator-led storytelling to deterministic targeting, interactive streaming…

NEWS
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