Creators HQ, the first content creation hub in the UAE and the Middle East and a subsidiary of Visioneers, the UAE’s largest content management and development platform, organized a specialized masterclass titled “Google Gemini Content Engine” in partnership with Google’s Google Gemini.
The hands-on session forms part of Creators HQ’s ongoing efforts to advance content creators’ artificial intelligence capabilities and raise digital awareness, while helping creators keep pace with rapid shifts across the digital media and content industries.
The masterclass explored how artificial intelligence is transforming the way people think, create, and work on a daily basis.
Workshop focuses on practical AI creator tools
Creator and entrepreneur Raghad Zamel led the session, demonstrating practical applications of modern AI tools designed to maximize efficiency across the content industry.
Zamel showed participants how complex AI tools can be simplified into practical, everyday applications that creators can use without specialized technical backgrounds.
She also demonstrated how AI is transforming the creative process daily through modern tools that accelerate workflows and generate innovative ideas for practical content solutions.
Moving beyond standard conversational prompts, Zamel focused on the transition toward JSON architectural prompting, a method designed to help creators build intelligent commands capable of controlling output logic with high precision while maintaining strict brand consistency when deploying AI tools.
Dubai seeks to expand creator economy leadership
Hussein Al Atoli, director of the New Media Academy, said the launch of specialized programs and training workshops reflects Creators HQ’s commitment to enhancing the performance of content creators by equipping them with the skills and knowledge needed to keep pace with rapid transformations across the digital media sector.
Al Atoli said the partnership with Google Gemini provides participants with direct access to advanced global technology solutions in content creation, helping them refine ideas and deliver meaningful content in innovative ways aligned with the future of digital media.
He added that Creators HQ remains committed to supporting talented creators and empowering them with essential knowledge tools through landmark initiatives and specialized programs that contribute to strengthening Dubai’s position as a global hub for content creation and the creative digital economy.
Google highlights responsible AI creator development
Marwa Khost, consumer communications lead at Google MENA, said Google Gemini aims to provide tools that help creators simplify workflows while making content output more innovative, impactful, and aligned with rapid developments across the digital economy and content industry.
Khost said the partnership with Creators HQ is aimed at empowering the next generation of content creators to harness the potential of artificial intelligence by refining ideas and improving productivity to deliver purposeful content that engages audiences and spreads positivity.
She added that such training programs create opportunities to advance the digital economy while helping creators across the region use AI tools in responsible and inspiring ways that support growth in the digital media sector and open new horizons for innovation.
Khost said Google Gemini is focused on developing solutions that enable creators to transform ideas into faster, more effective, and higher-quality digital experiences.
She added that additional training programs and workshops led by experts across various AI fields and tailored for creators from different disciplines would be announced in the future.
Gemini user growth accelerates globally
According to organizers, the Gemini app has more than doubled its user base within a year to more than 900 million monthly active users.
During the same period, daily requests made to the app increased by more than sevenfold, organizers said.
More than 50 billion images have been generated to date using Gemini’s Nano Banana image-generation models, according to the organizers.
Creators HQ expands hands-on AI training programs
Creators HQ said the masterclass aligns with its broader strategy to support creative talent by equipping creators with tools needed to navigate rapid shifts in digital media and advanced technologies.
The organization said its interactive training programs are designed to provide an integrated educational environment that combines practical experience with specialized expertise.
By promoting innovation and encouraging the use of modern technologies such as artificial intelligence, Creators HQ said it aims to empower the next generation of creators to produce purposeful, professional, and responsible content that supports the region’s creative economy, meets evolving audience expectations, and spreads positivity across communities.
