Halo AI has appointed Rouhana El Hage as associate partner, as the company looks to expand its creator-focused ecosystem and accelerate platform growth.
El Hage, who joined the company in early 2025, has contributed to expanding its regional creator network, building partnerships, and shaping the platform’s cultural positioning. In his new role, he will continue to lead community initiatives, grow the creator base, and support the company’s global expansion plans.
He brings more than 16 years of experience in digital media, content production, creative direction, and talent strategy, having worked with brands including PlayStation, Samsung, Tiffany & Co., and Bulgari.
During his tenure at ITP Media Group, he led the launch of ITP Originals, which generated over 2 billion views and 6 million subscribers across platforms, including YouTube, Meta, Snapchat, and TikTok.
Rami Saad, co-founder and chief business officer at Halo AI, said the promotion reflects El Hage’s contribution to the company’s growth and his role in shaping its future direction.
El Hage said the creator economy is entering a phase that requires greater structure and sustainability, adding that Halo AI aims to provide infrastructure that supports creators and communities.
The company said it recorded 2.7 times growth in creator collaborations in January 2026 and is expanding operations in the United States as it scales its platform globally.
