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Communications

Bold Influence, MAZ NEXA sign strategic partnership to offer integrated communications and digital solutions

Strategic communications advisory firm Bold Group subsidiary Bold Influence and MAZ NEXA have signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at…

NEWS

Strategic ways brands need to communicate in uncertain times

In today’s world, things can change overnight. In such moments, should brands stop communicating, pause, or adapt and continue? The harsh reality is that communication does…

THE-VIEW

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Mastercard turns passion into purchase

Ahmed Abdel-Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion-led brand strategy that converts emotional connection into…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Alliance of Independent Agencies launches Middle East chapter with 25 founding members

The Alliance of Independent Agencies Middle East has launched as a membership-based professional body aimed at representing independent marketing, communications and advertising agencies across the region.…

NEWS

In uncertain times, brands must choose relationships over reach

Reach without relevance becomes noise. And in a fluctuating market, noise is the one thing your audience has no tolerance for, writes Colin Hutton, Founder and…

THE-VIEW

The Strategy of Calm: How the GCC Built a Crisis Communications Playbook in Real Time

Saturday, February 28th, began quietly enough, with a subtle ripple of messages on WhatsApp, posts on social media, and alerts flickering through newsrooms. In hours, a…

INSIGHTS

The meaning economy: Why authority is the new influence

Authority influences decisions. In a climate of information overload, decision-makers are not looking for more noise. They are looking for clarity. In 2026, communications is no…

NEWS

How to lead communications when there’s no playbook

Leading communications without a crisis playbook demands structure, clarity and discipline under pressure, writes Amel Osman, Managing Director and Head of UAE, H/Advisors. This morning, your…

NEWS

Why Judgment, Not Visibility, Will Define Communications Leadership

With audiences distracted, trust on the line, and AI reshaping everything, communications are transforming before our eyes. In this discussion, Ziad Hasbani, Regional CEO, at Weber…

NEWS

AI will double PR budgets and replace internal channels: Gartner forecast

As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in…

NEWS

GCC on track as Gartner predicts AI search, chatbots to reshape communications

The rapid adoption of generative artificial intelligence is set to transform communications strategy over the next several years, according to new forecasts from Gartner, with implications…

NEWS

The First Group Appoints Red Havas Middle East as Communications Partner in the UAE

The First Group has appointed Red Havas Middle East as their official communications agency of record to lead the group’s corporate reputation efforts across the UAE.

NEWS
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