Communications - Communicate Online
Communications

Strategic ways brands need to communicate in uncertain times

In today’s world, things can change overnight. In such moments, should brands stop communicating, pause, or adapt and continue? The harsh reality is that communication does…

THE-VIEW

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Mastercard turns passion into purchase

Ahmed Abdel-Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion-led brand strategy that converts emotional connection into…

INSIGHTS

Alliance of Independent Agencies launches Middle East chapter with 25 founding members

The Alliance of Independent Agencies Middle East has launched as a membership-based professional body aimed at representing independent marketing, communications and advertising agencies across the region.…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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In uncertain times, brands must choose relationships over reach

Reach without relevance becomes noise. And in a fluctuating market, noise is the one thing your audience has no tolerance for, writes Colin Hutton, Founder and…

THE-VIEW

The Strategy of Calm: How the GCC Built a Crisis Communications Playbook in Real Time

Saturday, February 28th, began quietly enough, with a subtle ripple of messages on WhatsApp, posts on social media, and alerts flickering through newsrooms. In hours, a…

INSIGHTS

The meaning economy: Why authority is the new influence

Authority influences decisions. In a climate of information overload, decision-makers are not looking for more noise. They are looking for clarity. In 2026, communications is no…

NEWS

How to lead communications when there’s no playbook

Leading communications without a crisis playbook demands structure, clarity and discipline under pressure, writes Amel Osman, Managing Director and Head of UAE, H/Advisors. This morning, your…

NEWS

Why Judgment, Not Visibility, Will Define Communications Leadership

With audiences distracted, trust on the line, and AI reshaping everything, communications are transforming before our eyes. In this discussion, Ziad Hasbani, Regional CEO, at Weber…

NEWS

AI will double PR budgets and replace internal channels: Gartner forecast

As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in…

NEWS

GCC on track as Gartner predicts AI search, chatbots to reshape communications

The rapid adoption of generative artificial intelligence is set to transform communications strategy over the next several years, according to new forecasts from Gartner, with implications…

NEWS

The First Group Appoints Red Havas Middle East as Communications Partner in the UAE

The First Group has appointed Red Havas Middle East as their official communications agency of record to lead the group’s corporate reputation efforts across the UAE.

NEWS

ADMAF Signs Cooperation Agreement With Sky News Arabia Academy

The Abu Dhabi Music & Arts Foundation (ADMAF) announced signing a cooperation agreement with the Sky News Arabia Academy in line with its vision to empower…

NEWS
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