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Communications

What the Gulf Is Really Telling Us About Agency Models

The history of public relations has been defined by multinational firms. Take the example of H&K, or Burson as it is now known. H&K was, for…

THE-VIEW

Brazen MENA Lands JW Marriott Marquis Hotel Dubai as It Embarks on Its Biggest Transformation Yet

The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…

AGENCIES

Trust is a business strategy, not a communications KPI: Gita Ghaemmaghami

Following her participation as a panel speaker at the recent Communicate forum on trust and the GCC’s return to business normality, Gita Ghaemmaghami, Leader Communications and…

INSIGHTS

From search results to AI answers: How brands can stay discoverable

Not long ago, a client looking for a branding studio in Dubai would search Google, open a few tabs, and build a shortlist by hand. Today,…

THE-VIEW
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Why your first communications agency matters more than your first campaign

Most founders think about their first PR agency as something they need for a phase: useful now, replaceable later. That is usually the wrong way to…

THE-VIEW

Why great campaigns die before they’re even made

Take a step back with me to 2017. If you worked in marketing or communications, you were about to witness one of the biggest, most cringeworthy…

THE-VIEW

Katch International wins Hong Kong Tourism Board GCC communications mandate

Katch International has been appointed by the Hong Kong Tourism Board (HKTB) Middle East office to lead its public relations and social media activities across the…

NEWS

Communications is not the last mile of transformation 

Amel Osman Transformation without communications is corporate vandalism dressed up as strategy. It takes decisions made in boardrooms, drops them into organizations without context, and then…

THE-VIEW

9Yards Communications appoints Tala Abu Taha as Chief Growth Officer

Abu-Dhabi-based 9Yards Communications has appointed communications industry veteran Tala Abu Taha as its new Chief Growth Officer, the company announced on Thursday. Abu Taha brings more…

NEWS

Bold Influence, MAZ NEXA sign strategic partnership to offer integrated communications and digital solutions

Strategic communications advisory firm Bold Group subsidiary Bold Influence and MAZ NEXA have signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at…

NEWS

Strategic ways brands need to communicate in uncertain times

In today’s world, things can change overnight. In such moments, should brands stop communicating, pause, or adapt and continue? The harsh reality is that communication does…

THE-VIEW

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Mastercard turns passion into purchase

Ahmed Abdel-Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion-led brand strategy that converts emotional connection into…

INSIGHTS
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