Last week, I attended the Communicate Conference in Dubai, and I made a bold statement that shocked many: the huge majority of the work in advertising…
Chinese automotive and technology company BYD is looking to deepen its presence in the Gulf by combining technology, local partnerships and cultural platforms such as football…
Saudi Arabia’s Gen Z is challenging some of the assumptions that shape the global conversation around young consumers, with local identity, gaming, creators and AI increasingly…
Marketing has never been closer to consumers digitally, yet never further away from them physically. Every day, marketers analyze billions of signals through AI, dashboards, search…
When KFC Arabia’s Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn’t apologize and instead it turned the shortage into a three-episode, AI-generated…
Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according to research commissioned by Infobip. The global study…
Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…
There’s a moment in almost every brief now where the conversation quietly changes. It usually happens right after the client has finished describing what they want…
Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…
When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…
For decades, advertising and marketing operated around a simple constraint: making things took time, money and people. That constraint is disappearing. Generative AI can now produce…
As influencer marketing expands across the Gulf, the growing emphasis on reach may be giving way to a more performance-led approach centred on engagement, relevance and…
Every AI founder will tell you their product is different because of the model underneath it. Zainab Imichi Alhassan and Sarah Curtis, the Dubai-based founders of…
Stay in the know
What are you interested in?
