Switz has introduced a refreshed brand identity and new packaging as part of an effort to strengthen its connection with consumers and reflect changing lifestyles and…
Ramadan 2027 should start around the 8th of February. Most brands didn’t plan for it yet. Last Ramadan, for one of our clients, things were looking…
Execs from Mashreq, Unilever, TikTok, Expo City Dubai, G42 and L’Oréal on why brand, proof and judgment matter more than ever Ask a room full of…
The UAE exported AED452.8 billion (US$123.3 billion) in non-oil goods in the first half of 2026, up 23.9% on a year earlier. That international reach is…
Ahead of Marketer of the Future, Unilever’s Duygu Ersoy and fellow speakers on how marketing stops defending its spend and starts shaping growth. Duygu Ersoy started…
We spoke with Ricarda Ruecker, Chief Talent Officer at MCN MENAT, earlier while researching industry salaries for Communicate’s 2026 GCC Advertising and Marketing Salary Survey in…
KFC Middle East CMO Ahmed Arafa and CHUCK Studios’ Olaf van Gerwen make the case for a culinary identity: a set of ownable food codes built…
Brands competing for attention on social media need to offer audiences entertainment and experiences worth engaging with, rather than simply promoting their products, according to a…
At Precision Media’s first Retail Media Summit on Monday, the group’s leaders and their biggest brand partners argued that the region’s ad money will follow proof…
Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is reshaping everything from media planning to pricing. Yet brands risk…
The world’s largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods companies the main exception, according to a…
OpenAI is expanding its engagement with advertising agencies as it looks to turn experimental advertising on ChatGPT into recurring media investments from brands. The company is…
Emirates is the most recommended brand in the United Arab Emirates and Saudia (Saudi Airlines) is the most recommended in Saudi Arabia, according to YouGov’s Most…
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