Why food delivery brands are becoming entertainment platforms
Food delivery platforms are no longer just competing on speed and convenience. Increasingly, they are looking for ways to become part of consumers’ lifestyles, tapping into…
INSIGHTS
Why cultural authenticity gives brands a competitive edge
Rashid Gargash For years, brands have competed on the familiar pillars of price, convenience, and product innovation. Today, however, consumers – particularly younger generations – are…
THE-VIEW
Beyond points and discounts: How regional brands are building emotional loyalty
Adam Whatling For years, loyalty programs across the region operated on a simple formula: spend more, earn more. Points, vouchers, cashback, and discounts became the currency…
THE-VIEW
