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Brands

Why some brands survive every crisis while others collapse

Máire Morris  Every time the market faces disruption, whether through economic uncertainty, geopolitical tensions, supply chain challenges or changing consumer behaviour, the same question emerges: why…

THE-VIEW

World Cup 2026 becomes biggest marketing battleground for global brands

With the FIFA World Cup 2026 set to span the United States, Canada and Mexico, global brands are gearing up for what industry experts describe as…

INSIGHTS

GCC CMOs strategic dilemma: 57% believe in brand, 72% chase short-term results

Brands across the Gulf Cooperation Council (GCC) are recalibrating marketing strategies as economic and geopolitical uncertainty reshapes priorities, with a growing number of chief marketing officers…

INSIGHTS

Saudi customers content but one in three plan to leave

On the surface, Saudi Arabia’s customer experience landscape looks strong. Some 69 percent of customers are satisfied with the brands they use, seven in ten can…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS

FIX Dessert Chocolatier to host ‘Messages from the UAE’ installation at Kite Beach

FIX Dessert Chocolatier is set to host a two-day community art installation titled ‘Messages from the UAE’ at Kite Beach on May 9 and 10, inviting…

BRANDS

Huawei tops Saudi Arabia’s fastest-rising brands

Saudi consumers are reshaping brand rankings, lifting technology, automotive and consumer goods names as perceptions evolve across a wide range of measures, according to YouGov’s latest…

NEWS

SHEIN launches ‘Magic Vanity’ livestream in Middle East to boost partner brands

Global online fashion and lifestyle retailer SHEIN has announced the launch of a new livestream shopping event in the Middle East aimed at helping partner brands…

NEWS

When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

Staying visible now will define post-crisis brand success

Linda Kender, Regional Director at MMA MENA, has a front-row seat to how turbulence rewires marketing playbooks in real time. In this conversation, she unpacks a…

INSIGHTS

AI hype vs CPG hopes

Consumer packaged goods companies are accelerating AI adoption across media, logistics, and forecasting, but measurable financial returns remain uneven, leaving marketers balancing strong efficiency gains with…

CPG-FMCG

Marketing with empathy: How brands can navigate strategy in the Gulf during geopolitical tensions

As geopolitical tensions linked to the Iran conflict reshape the Middle East’s economic and psychological landscape, brands operating in the Gulf Cooperation Council (GCC) face a…

INSIGHTS
Trends
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