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Brands

Report: Big brands spend smaller revenue shares on advertising

The world’s largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods companies the main exception, according to a…

BRANDS

OpenAI seeks agency partnerships to make ChatGPT ads a regular media buy

OpenAI is expanding its engagement with advertising agencies as it looks to turn experimental advertising on ChatGPT into recurring media investments from brands. The company is…

NEWS

Emirates and Saudia top customer recommendation rankings across UAE and Saudi Arabia

Emirates is the most recommended brand in the United Arab Emirates and Saudia (Saudi Airlines) is the most recommended in Saudi Arabia, according to YouGov’s Most…

BRANDS

Coca-Cola expands beverage portfolio with new flavors across brands

Coca-Cola is expanding its beverage portfolio with a range of new flavors across Coca-Cola, Powerade, Mr. Pibb, Topo Chico and Fairlife, with the products set to…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The new consumer: Middle East’s definition of value, spending and brand loyalty

Consumers are becoming more selective about what earns their money, attention and trust, forcing brands to rethink how they create value. For years, understanding the consumer…

INSIGHTS

The GCC consumer is changing. Are brands keeping up?

For marketers in the Gulf, understanding the consumer is becoming more complicated. A shopper may be hunting for discounts on groceries, paying a premium for a…

INSIGHTS

My Week In Adland and the Wealth of Brands

Last week, I attended the Communicate Conference in Dubai, and I made a bold statement that shocked many: the huge majority of the work in advertising…

THE-VIEW

BYD looks to deepen its Gulf presence through technology 

Chinese automotive and technology company BYD is looking to deepen its presence in the Gulf by combining technology, local partnerships and cultural platforms such as football…

INSIGHTS

‘Saudi Gen Z is choosing ‘Made in Saudi’ over global brands’

Saudi Arabia’s Gen Z is challenging some of the assumptions that shape the global conversation around young consumers, with local identity, gaming, creators and AI increasingly…

INSIGHTS

We have more data than ever. So why are brands seeing less?

Marketing has never been closer to consumers digitally, yet never further away from them physically. Every day, marketers analyze billions of signals through AI, dashboards, search…

THE-VIEW

How brands across the GCC are reworking their marketing to reach Gen Z

When KFC Arabia’s Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn’t apologize and instead it turned the shortage into a three-episode, AI-generated…

NEWS

Brands struggle to prove ROI from rising sports investment

Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according to research commissioned by Infobip. The global study…

BRANDS

Are GCC Brands Actually Using AI, or Just Talking About It?

Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…

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