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Brands

Why ‘delicious’ isn’t enough: Inside KFC Middle East’s culinary identity

KFC Middle East CMO Ahmed Arafa and CHUCK Studios’ Olaf van Gerwen make the case for a culinary identity: a set of ownable food codes built…

NEWS

Retail media is selling proof. Brands say they’re still waiting for all of it

At Precision Media’s first Retail Media Summit on Monday, the group’s leaders and their biggest brand partners argued that the region’s ad money will follow proof…

INSIGHTS

“You’re under-using it”: Jawad Hassan on why brands must rethink OOH

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is reshaping everything from media planning to pricing. Yet brands risk…

INSIGHTS

Report: Big brands spend smaller revenue shares on advertising

The world’s largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods companies the main exception, according to a…

BRANDS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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OpenAI seeks agency partnerships to make ChatGPT ads a regular media buy

OpenAI is expanding its engagement with advertising agencies as it looks to turn experimental advertising on ChatGPT into recurring media investments from brands. The company is…

NEWS

Emirates and Saudia top customer recommendation rankings across UAE and Saudi Arabia

Emirates is the most recommended brand in the United Arab Emirates and Saudia (Saudi Airlines) is the most recommended in Saudi Arabia, according to YouGov’s Most…

BRANDS

Coca-Cola expands beverage portfolio with new flavors across brands

Coca-Cola is expanding its beverage portfolio with a range of new flavors across Coca-Cola, Powerade, Mr. Pibb, Topo Chico and Fairlife, with the products set to…

NEWS

The new consumer: Middle East’s definition of value, spending and brand loyalty

Consumers are becoming more selective about what earns their money, attention and trust, forcing brands to rethink how they create value. For years, understanding the consumer…

INSIGHTS

The GCC consumer is changing. Are brands keeping up?

For marketers in the Gulf, understanding the consumer is becoming more complicated. A shopper may be hunting for discounts on groceries, paying a premium for a…

INSIGHTS

My Week In Adland and the Wealth of Brands

Last week, I attended the Communicate Conference in Dubai, and I made a bold statement that shocked many: the huge majority of the work in advertising…

THE-VIEW

BYD looks to deepen its Gulf presence through technology 

Chinese automotive and technology company BYD is looking to deepen its presence in the Gulf by combining technology, local partnerships and cultural platforms such as football…

INSIGHTS

‘Saudi Gen Z is choosing ‘Made in Saudi’ over global brands’

Saudi Arabia’s Gen Z is challenging some of the assumptions that shape the global conversation around young consumers, with local identity, gaming, creators and AI increasingly…

INSIGHTS

We have more data than ever. So why are brands seeing less?

Marketing has never been closer to consumers digitally, yet never further away from them physically. Every day, marketers analyze billions of signals through AI, dashboards, search…

THE-VIEW
Trends
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